No teasers.
Just a great cover.
Do we need anything else?
No, just great design, a great picture, and a great brand.
That’s ELLE.
That’s a new magazine trend.
We are surrounded by commodity news media.
The same news.
The same stories.
The same opinions.
The same pictures.
The same graphics.
The same design.
So readers don’t care anymore about brands that deliver the same content.
That’s the reason that if you want to be relevant, if you want to charge for your content, you must be different.
And you must have EXCLUSIVE content.
Exclusive breaking news.
Unique stories.
On print.
On line.
All time.
Full time.
This is the challenge for any newspaper.
And for any news web site.
The Business Insiders knows that.
It’s a crazy web site, but they are aware about this new trend.
