WHAT'S NEXT: INNOVATIONS IN NEWSPAPERS

Read the first paragraph of this poor column and you will see how to write 597 words without any real information, but pretending that you are an insider.

“I ran into James Murdoch last night…” Oh, my God… That’s incredible!

The author of the Murdoch biography seems to be obsessed with the CEO of News Corporation.

As Miran, Pavic twitters to Wolff and about his book “you seem to be compensating for notion it was too soft”

So without real news, he plays the bullshit card.

He is not the only one.

Yesterday, the Manhattan gossip blog, did the same but worse with this kind of pseudo-journalism.

Well, Murdoch never has been a popular figure, but at least deserves some credit as media investor.

Others speak, he does.

Perhaps he is wrong with the pay-model for all his publications, but at the en of the day, you don’t need to worry.

He is the boss.

It’s his money.

And if you don’t need to like him.

So all this anti-Murdoch furor seems out of focus.

Full disclosure:

In my case, I subscribe to The Times of London.

And, I’m sorry Mr. Wolff, I like it very much.

His company invited us for a “One Day with Innovation” and the meeting with his publishers and editors in Australia was a pleasure, and he also wrote a terrific Foreword for our 2009 INNOVATIONS IN NEWSPAPER, and he was very gracious with us.

(Illustration by Luis Grañena)

Since October 2009, The Times of London is publishing EUREKA.

It’s a monthly magazine that excels in editorial quality, brilliant graphics and topics that attract young readers:

Science. Life. The Planet.

Watch here a video about the magazine.

Today’s one has 60 pages (11 with ads).

Editorial products of this kind show the way to make your paper compelling, relevant and necessary for a high quality audience.

So, less garbage promotions and more real meaningful content.

Good journalism is a good business!

In a brilliant leader (The Lehman Collapse: One Year On The market economy has survived a panic born of bankers’ hubris) The Times of London says:

The principal fault in the crisis lies with the bankers.

They failed to understand the risks that they took on and thereby almost toppled the Western financial system.

It is a measure of the resilience of capitalism that, by luck as well as judgment, the market economy has survived their handiwork.

Spot-on!

The Catalan newspaper  LA VANGUARDIA wrote this powerful editorial against the Spanish government myopia that did not want to see the crisis, and now is unable to confront and solve it.

Oh, boy, this is a knokout!

We need newspapers and journalists that are watchdogs.

Like The Times of London, LA VANGUARDIA in Barcelona is another Thunder.

So, welcome to Editorial Caviar!

(Via Juantxo Cruz)