Reading this post about the “silent recall” of an iPhone 4, an old true story came to my mind.
A friend in Barcelona (Spain) bought a 1954 Rolls-Royce Silver Dawn Sports Saloon like the one in the picture above.
One day, the huge and imposing car stopped and my friend left the Rolls-Royce in the street, called to London and a nice voice just asked him about how to locate the car and his private address.
“Don’t worry, in a few hours one of our engineers will be in Barcelona and will fix the problem”
Oh, boy! That was good service.
Two days later he got another nice call from London and the message was: the car is ready in front of your home.
Our friend went to the street and there it was.
Shining, like a new car… and working.
But as he was waiting for the bill for many months, he decided to call again to London, asking for the bill.
To his surprise, another nice voice said to him without any doubt or consultation:
“A broken Rolls Royce? In Barcelona? I’m sorry Sir, but we don’t have any record that any Rolls-Royce, anywhere in the world had ever any problem. Thank you for your call.”
So perhaps Steve Jobs has decided to follow the old Rolls-Royce tradition.
Tags: "silent recall", Apple, Rolls-Royce, Steve Jobs, iPhone 4