WHAT'S NEXT: INNOVATIONS IN NEWSPAPERS

More news to add since my first post on THE DAILY, the News Corporation Tablet National Publication.

A newspaper?: No, a tablet-only publication.

A tabloid kind of publication?: Yes, It will be a bit like the New York Post, but national.

What about The Wall Street Journal Secret Digital Project announced by Robert Thompson?: It’s a separate project but could be a serious version of this “tabloid” one.

New Big Guns: Elisabeth Eaves as opinion editor, a former contributor to the Wall Street Journal, The New York Times and Slate; Avi Zenilman to cover business, from Politico and The New Yorker where he was online news editor; Chris Wilson, ex Maxim editor; Chris D’Amico, former managing editor of New Jersey’s Star Ledger has been named sports editor: Reihan Salam, a fellow at the New America Foundation, will be a columnist.

How many paid subscriptions they need?: at least 800.000

Annual revenue goal: around $400 million from readers and no clue about advertising, but $100 million could be a good start.

Frecuency: seven days a week.

Where are they now?: At the 26th floor of the News Corporation headquarters on Sixth Avenue, but very soon they will move to the ninth floor.

A New York-centric newsroom: no foreign bureaus.

Editorial voice: populist, and tabloid sensibility with a broadsheet intelligence.

Three managing editors: Mike Nizza, a veteran of The New York Times, AOL News and The Atlantic; Steve Alperin, a producer at ABC News, and Pete Picton, an online editor at The Sun in the U.K.

James Murdoch: “It’s a tablet-only product and it’s very exciting.You’ll hear more about that soon.” Yesterday in Barcelona during an investors conference.

More at our Harvard Tablets Summit.

Be there!

(Illustration by the brilliant Luis Grañena)

I had been this week in Madrid to speak in an international seminar organized by El Mundo during its 20 Anniversary celebration.

Among other speakers were Robert Thompson (Wall Street Journal), Will Lewis (The Daily Telegraph), Pedro J. Ramirez (El Mundo), Ben Macintyre (The Times), Giorgio Valerio (RCS), Antonio Fernandez Galiano (Unedisa) and Martim Figueiredo (i-Sojornal).

This was my interview published in El Mundo this Wednesday.

(In the above picture, the King of Spain and Will Lewis during the El Mundo Awards ceremony where The Daily Telegraph was honored for its coverage of the MP’s expenses scandal)