WHAT'S NEXT: INNOVATIONS IN NEWSPAPERS

INNOVATION adds today another unique editorial and graphic redesign to its list of worldwide list of newspapers.

This time in Huelva (Andalusia, Spain) with ODIEL, a regional newspaper that competes wit other local, regional and national newspapers, magazines, radio, television and new media.

So INNOVATION’s proposal was be more local than ever, be more glocal than ever.

Main changes: bold logo, fresh front page, easy to read typography, playing loud a big local/glocal story (the new immigrants in a region of emigrants).

Congratulations to the fantastic ODIEL team lead by its editor Agustín Samaniego and publisher Juan España, and to Javier, Giordano, Carlos, Mauri, Roberto, Luis and Ale, and a very young and creative newsroom that were helping INNOVATION’s Antonio Martin and Miguel Angel Jimeno to launch a more unique and compelling newspaper.

Above is today’s new front page, and below the old one.

More, later.

Alfredo Trivino has redesigned The Sunday Times and he has done a super job.

The leading British Sunday paper is now full color, more easy to read and better organized.

As Harold Evans writes;:

“This week’s Sunday Times looks more attractive than last week’s with the sparkle of the best of the web pages, but that is not the central point of the redesign.

A superficial change of look is not what design is all about.

Newspaper design is not about cosmetics; it is about enhancing communication.”

And today’s changes enhance the communication with readers.

Brilliant, Alfredo!

The paper is launching a £3 million ($6 million) marketing campaign featuring Peter O’Toole with the new slogan “The Sunday Times. For all you are.”

The old slogan “The Sunday Times is the Sunday Papers,” will still be featured, though in modified form on the second page, where it will appear as “The Sunday Times is my Sunday Papers.”