WHAT'S NEXT: INNOVATIONS IN NEWSPAPERS

Yes, everything will be available in a mobile format.

So your digital media content will have to be available in a mobile format.

If not, you will not reach the new generations of readers, audiences and communities.

That’s the basic lesson from iPhone and iPad.

As Bill Gates said:

“Your most unhappy customers are your greatest source of learning.”

Listen to your readers.

Or, better, to your non-readers.