An announced and expected dead.
Is Time next?
News weekly magazines are in trouble… as “Daily-News-Magazine” newspapers are taking over.
What readers need is not a summary of yesterday’s week or day, but why, what’s next, analytical and strategic journalism.
Post news media.
Post television media.
Post-online media.
Forget Newsweek.
It’s irrelevant.
Awful design.
Cheap opinions.
No reporting.
No news.
No quality.
No necessary content.
And… a newsroom of hundreds
For what?
Fat newsroom for a dying magazine.
Reading the recent cover story about The Shrinking of Britain (a really amateur’s and boring piece) you can use they same words about the magazine:
Forget the Great In Britain Newseweek.
Its fall was inevitable, but the economic crisis will shrink the last pretenses of empire faster than anyone expected.
The McGraw-Hill magazine, founded in 1929, that lost 30 percent of its advertising revenue in the second quarter, is up for sale.
BW has almost 190 editorial staff, and 4.8 million readers weekly in 140 countries.
The magazine was redesigned in 2007.
BusinessWeek.com added only $30 million in digital revenue in 2008.
The crisis of BW is the crisis of all the newsweekly magazines.
Quality newspapers today cover business better than ever, and the WSJ or the FT provide daily coverage of a high caliber.
Bloomberg and Thomson Reuters offer real-time news all the time.
So, why buy a magazine once a week that will go over the same issues?
The Economist in a exception because it’s not just a business magazine, and because it is an international outlet that reaches one of the most powerful and sophisticated audiences in the world.
Like Time or Newsweek, BusinessWeek has no place under the new digital sun.
Time will be sold, and will die later.
Newsweek will be shutdown very soon.
And BusinessWeek will survive for awhile before it dies.
Forbes and Fortune are the next victims.
Business news is a 24/7 operation and BusinessWeek didn’t lead this real-time revolution.
Bloomberg did it, and makes more money than anybody else.
Follow the story in the Twitter of John Byrne, the editor-in-chief of BW.
