PAY OR NOT PAY, READ OR NOT TO READ

Files under General | Jan 26th

Nathan Myhrvold, former chief strategist and chief technology officer at Microsoft, founder of Intellectual Ventures, writes in Bloomberg View:

“Could newspaper journalism likewise entice readers to pay for online news? People like quality journalism, so I believe that, ultimately, they can be persuaded to pay for it. But as with cable, the price will have to start low; it can then inch upward as the public gradually accepts the new business model.

The question is whether paid-subscription news sites can make the transition fast enough to make up for their plummeting ad revenue. It takes time to persuade people to pay for something they expect to get free. Ultimately, the change will happen, but maybe not fast enough to save some of the great institutions of newspaper journalism.”

My take: Yes, many great institutions of newspaper journalism will not make it, but Journalism will survive. So, great is good, but fast is better.

 


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