THE NEW ODIEL (1)

Files under General | Jan 23rd

INNOVATION adds today another unique editorial and graphic redesign to its list of worldwide list of newspapers.

This time in Huelva (Andalusia, Spain) with ODIEL, a regional newspaper that competes wit other local, regional and national newspapers, magazines, radio, television and new media.

So INNOVATION’s proposal was be more local than ever, be more glocal than ever.

Main changes: bold logo, fresh front page, easy to read typography, playing loud a big local/glocal story (the new immigrants in a region of emigrants).

Congratulations to the fantastic ODIEL team lead by its editor Agustín Samaniego and publisher Juan España, and to Javier, Giordano, Carlos, Mauri, Roberto, Luis and Ale, and a very young and creative newsroom that were helping INNOVATION’s Antonio Martin and Miguel Angel Jimeno to launch a more unique and compelling newspaper.

Above is today’s new front page, and below the old one.

More, later.


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NEWS FROM THE GULF

Files under General | Nov 23rd

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I am in Dubai.

This has been my first Thanksgiving Day with sand, palms, camels, and the Burj Tower (a gigantic 24/7, three-shift construction site with one new floor every three days) next to our wonderful Almanzil hotel.

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We are launching three projects here in the next few months.

The first will be the new Emirates Today.

Marta Botero, Gabriel Sama, Guillermo Nagore, Patrick Dunne and Michael Agar have been working very hard on this full-color, quality English tabloid.

The Arab Media Group (AMG) is our client.

Last week they launched the Arab version of MTV.

Its CEO, Abdulatiff Alsayegh is the driving force of this very innovative multimedia company.

They are leading the media revolution in this part of the world.

After working in the last few months with cyrillic newspapers in Bulgaria, Russia, Ukraine and Greece, our next two projects here are in Arabic.

Al Trivino, Patrick Dunne and Gabriel Sama with Michael Agar are leading the INNOVATION team in the redesign of the first Arab tabloid, Emarat Al Youm.

And Javier Errea, Pablo Errea, Miguel Angel Jimeno, Michael Agar and Gabriel Sama are leading the INNOVATION team in the redesign of the best Arab broadsheet of the Emirates, Al Bayan.

Next week I will show you the first surprise.

Guillermo Nagore has created a new graphic version of Emirates Today that breaks many rules in this business.

Thank you Guillermo!


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