One of the reasons for the quick success of the new Eleftheros Typos has been what we heard all the time from Yianna Angelopoulos, our client and the new owner of ET:
“I want a different newspaper.
“A different one.
“A better and different newspaper!”
Well, if you know Mrs. A, these are marching orders.
And you better deliver what she wants.
So, when the skeptics told us that there was no way to do it in Greece …
That their journalists didn’t have the skills to produce a sophisticated and different newspaper.
That their editors were old-fashioned ones unable to lead a project like this.
That their designers didn’t have the skill to maintain high graphic standards .
That their printing presses had very bad reproduction and poor full color.
That INNOVATION didn’t have any idea about the traditions of the country.
And on, and on …
What we did was the opposite.
We trusted and empowered the local, journalists, editors, designers and printers.
And with the full support of Mrs. A and her first-class management team, we started a process of thinking, thinking, thinking, and training, training, training.
Full and extensive content, newsroom management, graphic and design models were produced (journalism encyclopedias)
So believe me, the new ET was not just a big idea, but a very precise and detailed project.
Gabriel Sama, Marta Botero, Javier Errea, Chiqui Esteban and Pablo Ramirez presented and implemented printed operational manuals that are the secret weapon of any INNOVATION project.
Our British production consultant (formerly with News International), Michael Fairhead was the technical watchdog.
Thanks to him and ET’s new printing presses, we got the quality reproduction that we wanted.
With excellent paper.
Yes, expensive newsprint.
At the end of the day, this was a content-driven project and nothing was purely cosmetic.
INNOVATION believes today more than ever that the newspapers of the future and the future of newspapers is in producing , like Mrs. A wanted, different and better newspapers.
In Greece, too!
The pages that you can see here are from review, another new weekly supplement that, like the rest of the newspaper, has the same unique flavor of good content, good design and great BIG photos.
Yes, photojournalism in a BIG WAY is a terrific tool to enjoy a newspaper.
Tags: Chiqui Esteban
, Eleftheros Typos
, Gabriel Sama
, Javier Errea
, Marta Botero
, Mike Fairhead
, Mrs. A
, News International
, Pablo Ramirez
, Real Journalism
, VISUAL JOURNALISM
, Yanna Angelopoulos
, quality journalism