Marketing Campaigns

THE NEW YORK TIMES VERSUS THE WALL STREET JOURNAL

Files under General | Mar 15th

2010-03-15_1805

Today The New York Times launched his new marketing campaign “numbers” against The Wall Street Journal.

A very aggressive one.

Yes, the “numbers” are very impressive, but…

If you are a leader, you don’t start to look back over your shoulder…

Except if your follower is coming very fast.

And that’s the case.

So, the market reacted as expected: the shares of The New York Times went down almost 5 per cent.