It will not fly.
It’s a flop.
It’s just crap!
I am returning my iPad.
Well, the last handbook from the Magazine Publishers Association (MPA) has good news for us the tablet fans.
We are not a minority.
We are not crazy.
We are not alone.
We are not the exception.
We were right!
Almost 60% of the US consumers plan to buy a tablet within the next 3 years.
Not only iPads but just tablets.
The mobile media revolution is over us.
Another reason not to miss the INMA/NIEMAN/INNOVATION Harvard Tablet Summit.
Cambridge, December 2-3, 2010.
A Worldwide Summit to learn, master and share new ideas.
Presented today at the FIPP Digital Innovators Summit (DIS) in Berlin by INNOVATION’s John Wilpers (Boston, USA) and Juan Senor (London, UK).
Read the editor’s introduction, see the content table and get print and pdf copies here.
The 2010 INNOVATIONS IN MAGAZINES World Report will be on sale and available online next Monday.
FIPP will be launching the first Innovations in Magazines report at its Digital Conference on 1 March 2010.
INNOVATION’s Juan Senor (London) and John Wilpers (Boston) are the co-editors of the new 100-page report.
The report is a global look at the most innovative initiatives to increase magazine reach, relevance, revenue, and readership.
The survey will highlight a series of magazine case studies and interviews showing initiatives that have a proven track record of being successful, focusing on identifying innovation in content-driven solutions. The study will be co-published by Innovation Media Consulting, which has also produced the annual World Association of Newspapers World Report for more than 10 years.
John Wilpers said: “If press reports were an accurate thermometer of the health of the magazine industry, publishers, editors and sales people would be out in droves looking for jobs in different industries. Instead, IINNOVATON found the brightest minds in the magazine industry to be bursting with innovative energy. Good news never makes the nightly television broadcast, but there is an abundance of good news as technology, out-of-the-box thinking, and old-fashioned hard work are enabling innovation that is delivering new readers, revenues and relevance to magazines around the world. The future of magazines is indeed bright, and we’ll show how and why in the first annual Innovations in Magazines report.”
Illustrated by Deborah Withey and Luis Grañena, and designed by Javier Zarracina, the first INNOVATIONS IN MAGAZINES is a fantastic report inspired by our two INNOVATION’s magazine gurus: Juan Caño and Thomaz Souto Correa.
I asked INNOVATION Director Thomaz Souto Correa about the ASME winners and these are his remarks:
The best cover of the year is really … the best cover of the year: New Yorker, September 11.
It is a double cover, and – in my view – has to be shown in two steps.
First, the reader sees the white cover, with the walker suspended in the air.
When you open the magazine, you see a second cover, where the reader sees ground zero
It’s brilliant and innovative.
The second best cover, in my opinion, is Time’s cover with the elephant going away.
It’s the winner in the “best concept cover,” and it’s also brilliant and innovative.
Creativity has to be reinforced, because it is in a very low moment…
Thomaz Souto Correa was the executive vice president of Editora Abril and past president of the International Federation of the Periodical Press (FIPP), and now is working with Juan Cano and Guillermo Nagore on the first Innovations in Magazines Global Report.