WHAT'S NEXT: INNOVATIONS IN NEWSPAPERS

INNOVATION adds today another unique editorial and graphic redesign to its list of worldwide list of newspapers.

This time in Huelva (Andalusia, Spain) with ODIEL, a regional newspaper that competes wit other local, regional and national newspapers, magazines, radio, television and new media.

So INNOVATION’s proposal was be more local than ever, be more glocal than ever.

Main changes: bold logo, fresh front page, easy to read typography, playing loud a big local/glocal story (the new immigrants in a region of emigrants).

Congratulations to the fantastic ODIEL team lead by its editor Agustín Samaniego and publisher Juan España, and to Javier, Giordano, Carlos, Mauri, Roberto, Luis and Ale, and a very young and creative newsroom that were helping INNOVATION’s Antonio Martin and Miguel Angel Jimeno to launch a more unique and compelling newspaper.

Above is today’s new front page, and below the old one.

More, later.

The founder of Starbucks (7500 self-operated and 5500 licensed stores in 39 countries) explains the change of the logo, quite better than The New York Time’s laid back design critic Steven Heller.

Designed first by Terry Heckler, the iconic mermaid that beckons coffee drinkers was based of a classic 15th century Norse woodcut

By removing the words “Starbucks” and “coffee” from its green logo, Starbucks joints Apple or Nike with a no-name logo.

As The Guardian says: “this could help as the chain expands into countries that not only have a different language but a different alphabet.”

Only brands with such a great personality can do it.

Well done and really well explained.