WHAT'S NEXT: INNOVATIONS IN NEWSPAPERS

The upcoming memoirs of Lord Mandelson, The Third Man, are a big event here in the UK.

And The Limes of London is playing big too with a great coverage that includes this double spread with a great illustration.

Rupert Murdoch is following the successful LIFE formula of Henry Luce: serializing great books sell magazines… and newspapers.

The print edition is a must-read but what it’s more important is the extra-work done on the website and iPad with videos, graphics and more information that Murdoch wants you to pay for.

I just went to my local Press Agent and asked about today’s papers sales, and my newspaper guru said:

The Times? Sold out in one hour!

Well done!

The news industry is facing big challenges.

Like in the past.

Like today.

Like tomorrow.

So let’s remember:

“Life should NOT be a journey to the grave with the intention of arriving safely in an attractive and well preserved body, but rather to skid in sideways, chocolate in one hand, martini in the other, body thoroughly used up, totally worn out and screaming WOO HOO what a ride”

(Thanks to INNOVATION’s Claude Erbsen)