THE NEW LIBERATION: THE STIGLITZ ISSUE

Files under General | Sep 15th

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The 2001 Economics Nobel Prize, Joseph Stiglitz is and old friend of Libé, so today his opinions are printed not just in the front page, and in pages 2 to 5, but along the entire paper.

Six times, in Monde, Politique, Terre, Sports, Culture and Ecrans, he makes the point on several issues.

A new way to present news and opinions.

What INNOVATION calls “flying opinions” where the comments are made not in the editorial pages but next to news.

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THE NEW LIBERATION: WEEK TWO

Files under General | Sep 14th

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THE NEW LIBERATION: THE PAUL SMITH T-SHIRT

Files under General | Sep 11th

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This is the T-Shirt done by the British designer Paul Smith to celebrate the launch of the new LIBERATION.


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THE NEW LIBERATION: TOMORROW, THE NEW WEEKEND EDITION

Files under General | Sep 11th

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The INNOVATION team leaves Paris tomorrow after the fantastic launch of the new LIBERATION.

These are pictures of Javier Errea and Antonio Martin working with the designers of the paper.

Tomorrow you will see the new Weekend Edition, with a superb Magazine.

Stay tuned.

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THE NEW LIBERATION: DAY FIVE

Files under General | Sep 11th

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Today, LIBERATION goes green.

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With more great illustrations.

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And very creative pages like this one.

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Sales are Up, Up and Up.

And in a few hours, a party will be held in the newsroom to celebrate the success of the new LIBERATION.


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THE NEW LIBERATION: THE FIRST RESULTS

Files under General | Sep 10th

Circulation is UP LIBE

Excellent news from Paris!

Monday’s circulation: 100% up.

Tuesday’s circulation: 80% up.

And wait to the new Weekend edition.

You will love it.


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THE NEW LIBERATION: DAY FOUR

Files under General | Sep 10th

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A new way to produce the front page.

And three powerful double spreads full of fantastic visual journalism caviar!

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I like this last one because has the perfect quality mix:

A great story.

Dramatic pictures.

And a respectful and sensitive design.

This is the LIBERATION that we wanted!

See also the new Book supplement looks elegant, sophisticated and inviting:

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But the most important news of today was the first circulation figures.

Up, Up and Up!

Good journalism sells!

More details later.


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THE NEW LIBERATION: DAY THREE

Files under General | Sep 9th

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Again, a new kind of front page.

And a GRAND ANGLE double spread.

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The new CINEMA supplement.

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And the back page with the new PORTRAIT’s design.

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THE NEW LIBE: BEHIND THE SCENES FROM A LONG LAUNCHING DAY AND NIGHT

Files under General | Sep 8th

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INNOVATION pictures from the long day and night of the launch.

News planning.

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Designing, eating and drinking.

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Selecting covers.

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Checking the first real pages.

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Working with the designers.

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Proofs ready.

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First pages.

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And the new LIBE ready to go to the presses.

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THE NEW LIBERATION: DAY TWO

Files under General | Sep 8th

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Day Two.

Deadline: 10 pm.

A fantastic Special Section.

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Look here for more pages.

Front page: a new formula, changing everyday.

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As always, the best front formula, is to have no formula.

Creativity!

And more great illustrations from Luis Grañena.

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INNOVATION’s Javier Errea and Antonio Martin report from Paris:

The newsroom is happy.

The media reactions very positive.

The new Libé has been the news of the day.

Working now in the new supplements.

Wait to see the new Movies (Wednesday), Books (Thursday) and Weekend (Saturday) sections.

You will love them!

Sales went well and the back cover continues with a full page ad.

More surprises in the next few days.

Liberation never disapoints!


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