
More for less.
Is this the future of multimedia subscription packages?
Yes.
Tags: Liberation, subscriptions

More for less.
Is this the future of multimedia subscription packages?
Yes.

Two new speakers for the Oxford Tablet Summit.
Javier Zarracina from The Boston Globe (USA) and Frédéric Filloux the former editor of Libération and 20 Minutes (France).
The news came with the last quote from Rupert Murdioch about the tablets:
“If you have less newspapers and more of these [tablets]… it may well be the saving of the newspaper industry.”
More information about the INMA/INNOVATION Oxford Tablet Summit here.

Another fascinating special issue.
Covering serious topics.
With an unique presentation.
Plenty of creativity.
And fun.
This what makes Libération controversial and different.
Keeping and improving day by day the INNOVATION‘s new editorial and graphic formula.
Libé at its best.








(Thanks to La Buena Prensa)

Well, today’s “une” is good.
Instead of the predictable and boring EU new mandarins, Libé played the football card in a big way.
So, I am sure that today they well sell more copies.
Plus, they have a terrific double spread on pages 2-3.

This is magic!
Simple.
Clear.
Smart.
Inviting.
Well designed.
These two pages are going to become a classic!
Congratulations to the INNOVATION team that was working this week in Paris, and to the Libé staff.
WOW!

This is why LIBE is unique.
With the INNOVATION’s team in Paris.


We have INNOVATION’s Javier Errea and Antonio Martin in Paris working with LIBE, so today’s front page looks great.
The paper is doing very well, and publisher, editors and reporters are happy with the new editorial and graphic formula.
In the next few days we will start a new project with LIBE lead by INNOVATION’s director, Marta Botero.

Better than ever.
LIBE leads today the French press with its coverage of the Berlin Wall anniversary.
What a day, November 9 1989, to review today the failure of the world media to forecast the end of the Wall.

Just words.
A front page that changes with the news.
A “no formula” formula.
Something similar to what we presented in our early prototypes, like these two ones:



Yesterday, LIBERATION published the second issue of Le Mag.
This is the new weekend section that includes a terrific mix of log stories and smart short ones.

INNOVATION’s Javier Errea project for Le Mag is working very well.

See a sample of the brilliant content and design.





INNOVATION’s Pablo Ramírez is working this week in LIBERATION with their graphics team.
Today the newspaper has this double spread that presents in a very visual way the results of an European survey.
This is great stuff, simple icons but rich information and good use of the word clouds.
Yesterday they had another excellent visual double spread.

Well done!