WHAT'S NEXT: INNOVATIONS IN NEWSPAPERS

Our new INNOVATIONS IN MAGAZINEZ Global Report has been presented today in Berlin (Germany) during the “sold out” FIPP Digital Innovators’ Summit (follow it in Twitter at #disummit)

INNOVATION’s Juan Senor from Lomdon, and John Wilpers from Boston, were the presenters.

The new report is available here on print and digital versions.

The study is co-published by INNOVATION International Media Consulting Group and FIPP – the worldwide magazine media association.

(Pictures by Inge Van Gaal. Thanks!)

Susan Currie Sivek reviews our 2010 Innovations in Magazines on PBS MediaShift website.

As she writes:

The Innovations in Magazines 2010 World Report, prepared by Innovation Media Consulting in conjunction with the International Federation of the Periodical Press, was released March 1 and contains 100 pages of ideas gathered from around the world that could change the magazine industry.

You can get print and PDF copies here.

Susan is an assistant professor in the Mass Communication and Journalism Department at California State University, Fresno. Her research focuses on magazines and media communities.

She also blogs at sivekmedia.com, and is the magazine correspondent for MediaShift.

Chris Llewellyn, FIPP president and CEO, writes about this Inaugural Report in his Foreword:

Click here to read the editor’s note and take a look at the table of contents.

To purchase the full Innovations in Magazines World Report click here.

The 2010 INNOVATIONS IN MAGAZINES World Report will be on sale and available online next Monday.

FIPP will be launching the first Innovations in Magazines report at its Digital Conference on 1 March 2010.

INNOVATION’s Juan Senor (London) and John Wilpers (Boston) are the co-editors of the new 100-page report.

The report is a global look at the most innovative initiatives to increase magazine reach, relevance, revenue, and readership.

The survey will highlight a series of magazine case studies and interviews showing initiatives that have a proven track record of being successful, focusing on identifying innovation in content-driven solutions. The study will be co-published by Innovation Media Consulting, which has also produced the annual World Association of Newspapers World Report for more than 10 years.

John Wilpers said: “If press reports were an accurate thermometer of the health of the magazine industry, publishers, editors and sales people would be out in droves looking for jobs in different industries. Instead, IINNOVATON found the brightest minds in the magazine industry to be bursting with innovative energy. Good news never makes the nightly television broadcast, but there is an abundance of good news as technology, out-of-the-box thinking, and old-fashioned hard work are enabling innovation that is delivering new readers, revenues and relevance to magazines around the world. The future of magazines is indeed bright, and we’ll show how and why in the first annual Innovations in Magazines report.”

Illustrated by Deborah Withey and Luis Grañena, and designed by Javier Zarracina, the first INNOVATIONS IN MAGAZINES is a fantastic report inspired by our two INNOVATION’s magazine gurus: Juan Caño and Thomaz Souto Correa.

Our first annual world report about INNOVATIONS IN MAGAZINES is almost ready to go to the printer.

Like the INNOVATIONS IN NEWSPAPERS Global Report that we have done since 1999 for the World Association of Newspapers, this new one was requested by the International Federation of Periodical Publications (FIPP) in London.

INNOVATION’s John Wilpers and Juan Senor are the co-editors of this new report that will be presented in Berlin at the third FIPP Digital Magazine Media Conference, the Digital Innovators Summit, that will take place at the Deutsche Telekom Conference Center in Berlin, Germany, on 1-2 March 2010.

The conference is hosted by FIPP along with the association of German magazine publishers, VDZ.

The 100-page report will be available in print and pdf versions after the conference in our website.

Thomaz Souto Correa and Juan Caño, INNOVATION directors and very well known magazine-gurus were the main contributing editors of this new project.

I asked INNOVATION Director Thomaz Souto Correa about the ASME winners and these are his remarks:

The best cover of the year is really … the best cover of the year: New Yorker, September 11.

It is a double cover, and – in my view – has to be shown in two steps.

First, the reader sees the white cover, with the walker suspended in the air.

When you open the magazine, you see a second cover, where the reader sees ground zero

down below.

It’s brilliant and innovative.

The second best cover, in my opinion, is Time’s cover with the elephant going away.

It’s the winner in the “best concept cover,” and it’s also brilliant and innovative.

Creativity has to be reinforced, because it is in a very low moment…

Thomaz Souto Correa was the executive vice president of Editora Abril and past president of the International Federation of the Periodical Press (FIPP), and now is working with Juan Cano and Guillermo Nagore on the first Innovations in Magazines Global Report.