Files under General | Apr 10th

Still is a work in progress but last Friday, the editors and reporters of Cadena Capriles left the old building in downtown Caracas and landed in a new state-of-the-art multimedia integrated newsroom in La Urbina.

These are the first pictures of one of the most modern a futuristic newsroom in Latin America.

This is a dream that started one night in Goteborg, Sweden, having dinner during the 2008 World Newspaper Congress with the CEO of Cadena Capriles, Miguel Angel Capriles, and editorial director of the group, Nathalie Alvaray, now its media vice president.

This dream is now a reality thanks to the work and help of many people, specially the local engineer Gustavo Torres and our INNOVATION Media Architect Consultants, Luis Calau and Vicente Riera.

This is the new building.

The new facility will be fully operational in May but as you can see right now people are enjoying the space and work, including a new cafeteria.

Cadena Capriles is the publisher of three leading newspapers: ULTIMAS NOTICIAS (general news quality popular), LIDER (sports) and EL MUNDO (business), plus several magazines and online news operations.

All these journalists (more than 330 with 220 desks) work now together in a fantastic open-space 1.000 square meters newsroom under the umbrella of a Multimedia Superdesk.


During these past four years INNOVATION has produced several multimedia integration editorial, commercial and newsroom management models and manuals, designed the integrated multimedia newsroom and done extensive in-house training.

More information, pictures and videos in the next few days.

(Pictures from Karina Lizcano, Danisbel Gómez, Nathalie Alvaray, Alberto Yajure, Hilda Carmona, Edixon Games, Yelitza Linares and José Sueiro)



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Files under General | Mar 15th

Our new INNOVATIONS IN MAGAZINE MEDIA World Report is out.

We presented the FIPP publication last Monday in Berlin.

Yo can buy print or digital copies here.

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Files under General | Feb 6th
EL COLOMBIANO, one of leading Latin America’s family-owned quality regional newspaper, celebrates today in Medellin its first 100th anniversary.
The editor, Ana Mercedes Gómez, and the General Manager, Luis Miguel de Bedout, have been the forces behind this dramatic change in a country where media business are booming.
The paper launched today its new format (from standard to Berliner) with new full colour state-of-the-art printing presses, and a new design formula 100% produced and implemented by the innovative in-house ECOlab lead by Martha Ortiz.
INNOVATION’s Chairman Carlos Soria, Marta Botero and Antonio Martín were in Medellín helping during the launch.
INNOVATION was asked to re-invent the content model and the newsroom management model, including the concept for a new open-space, integrated and multimedia newsroom, now a work in progress project following the ideas of our Calau&Riera media architects.
Besides, INNOVATION is working with the board of directors of EL COLOMBIANO in its new multimedia strategy and corporate governance one the group.
INNOVATION’s director Carlo Campos is leading the project and more than a dozen of INNOVATION consultants are involved in this work.
The first issue of the new paper includes an original of the most famous Colombian artist, Fernando Botero: a painting done in a front page of the old paper.
This has been a fantastic 9-month content-driven project that shows how newspaper publishers and editors must lead the digital transitions of their new multi-media companies.
EL COLOMBIANO es here to stay, growing, changing and innovating ready to celebrate the next 100 years.
(In the pictures, the new front page, and the ECOLab team celebrating the launch of the new EL COLOMBIANO)

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Files under General | Feb 5th

Financial Times reports:

Formula 1 World Champions from past to present will take part in the first ever Financial Times supercar experience – the FT Run To Monaco. The exclusive event will see former F1 champion Damon Hill leading the participants in a fleet of luxury supercars on a route from London, through France and culminating at the Monaco Grand Prix 2012.

My take: when you have a great newspaper yo have great readers and great advertisers, so you must have great marketing ideas. In a time of timid initiatives, second-class promotions,  low budgets and lack of imagination, this is a refreshing event. Think Big to win Big. Bravo!

Thanks to INNOVATION’s Peter Litger.

(Something that my friend Javier Goizueta en his fantastic team can do for any Spanish newspaper)

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Files under General | Feb 3rd

Alfonso Nieto died yesterday in Pamplona (Spain) but his legacy as a person, friend,  writer, thinker, mentor and leader will last for many years.

He was the absolute force behind the development of Journalism education in Spanish universities.

During his time as president of the University of Navarre we founded INNOVATION.

We learned from him many lessons and one of them was that “nothing is more practical than a good theory.”

Alfonso Nieto was a close friend of the late Leo Bogart, a founding director of INNOVATION.

Like Leo, he was a man of good manners, many friends, sharp mind and highly educated.

Both loved books and libraries.

And both loved newspapers.

But both were very critical about poor media business management.

Without credibility, values and compelling service to readers, advertisers, audiences and communities, press and media were “cathedrals without soul”.

Alfonso Nieto was  a pioneer in news media management education.

He saw very early, in the 1980′s, the big role and future of free newspapers and wrote a seminal book on this matter.

When I went to New York’s Columbia Journalism School as a Ford Foundation Postdoctoral Fellow in 1978, his frequent letters to me during that year were always inspirational, challenging and really friendly.

A few months ago I got in the UK his last one, saying that he missed the Hay-on-Wye bookshelves!

They too, and all of us.

Don Alfonso, we will miss you very much.



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Files under General | Feb 2nd

The first ever “Guardian Open Weekend” is a fantastic idea.

When many newspapers are in the “brick to click” mood, The Guardian Open Weekend extravagance is a very much needed “click to brick” marketing strategy.

INNOVATION‘s Javier Ramirez is a well known expert in this field and has been telling our clients around the world about the importance of this kind of initiatives, specially now that “virtual and digital relationships” are so “politically correct” in the media business.

The Guardian editor’s Alan Rusbridger writes today:

“… we are opening our doors -hosting a weekend at the end of March for a festival of idras, innovation and entertainment… We are looking to welcome thousands of readers to take part in the weekend of 24-25 March for an extraordinary mix of debates, talks, workshops, music, comedy, poetry, food and fun…A newspaper in 2011 is more than words printed on paper…The Guardian has no proprietor. Owned by the Scott Trust since 1936, it has been absolutely independent for more than 190 years, its main relationship always with its readers… The journey the Guardian is on is an open one…”

My talk: welcome to real people experiences, personal relationships marketing, real readers in real places. That’s the great advantage of any newspaper or media company with “soul” and loyal readers and advertisers. A new trend that has fantastic cases like the ones lead by The Times of India or the Toronto’s Globe and Mail.

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Files under General | Jan 28th

INNOVATION is right now working with our Media Architects of Calau&Riera in Barcelona and our international network of Newsroom Management Consultants in almost a dozen of new integrated multimedia newsrooms, in United States, Latin America, Europe, and Middle East.

Watch here a short video clip with the key-elements of these “information-engine” and “digital first” multimedia newsrooms.

(In the picture, the Russian Ria Novosti super desk in Moscu)

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Files under General | Jan 28th

Let’s face it.

Many newspapers look today like a daily morgue.

A compilation of dead news bodies.

Well presented, but dead.

And our newsrooms spend time and time just to collect, embellish and organise the daily morgue.

Yes, we do some forensic journalism too, but it’s too little, to late.

Instant analysis is done more and more by websites, blogs and wire services.

So, what’s the role of a daily newspaper?

Not to be a news morgue.

Not to be forensic media

But “Prognosis Media.”

Diagnostics are not needed in newspapers after dead news are in front of us.

Again, it’s to late.

What our readers need and want in print or in tablets is “Slow Cooking Journalism.”

Not just telling us what we already know, but “Forward Journalism.”

Print and tablet news journalists are needed to advise and prevent.

Welcome to the “Strategic Journalism” preached in the 1980′s by pioneers like Claude Monnier.

Welcome to INNOVATION’s “Caviar Journalism.”



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Files under General | Apr 7th

Watch this terrific spot

Now that our Euro politicians want to fly on Business Class, a fabulous TV commercial from our friends of Ekstra Bladet in Denmark.

Politicians enjoying good life and drink on Business and making fun of the voters.

But… here it’s a photo reporter of EB to tell the story.


Brilliant, accurate and actual.

INNOVATION was working at this time in Denmark with Ekstra Bladet and this was one of the TV spots to alert crooks and fools that the newspaper will find them..

(Thanks to Pia Stork, EB Marketing Research Director)

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Files under General | Apr 5th

Next Monday I will be in El Cairo (Egypt) to present the last Arabic edition of our INNOVATONS IN NEWSPAPERS World Report.

This is the third Arabic edition of a report produced by INNOVATION since 1999.

Since then, the reports have been translated and published in English, German, Italian, Spanish, Polish, Russian, Chinese, and Arabic.

The 2011 World Report now in progress will be presented in October in Vienna at the WAN-IFRA Newspaper World Congress.

You can buy the reports here.

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