WHAT'S NEXT: INNOVATIONS IN NEWSPAPERS

I just got the first registration list from the INMA/INNOVATION Oxford Tablet Summit (May 17-18, 2008) with almost 140 people!

Well, the good news is that the 100 limit has been exceeded and now due to the number of late registrations, the Summit is making space for only 10 more participants.

So if you are interested, before the Oxford Tablet Summit is sold out, register right now here.

And let me summarize what you can expect from this first Oxford Summit:

1. The big picture: how print media started on paper and is heading to digital mobile tablets.

2. How do you reorganize your newsroom for the Tablet Age. Expect examples.

3. Why New Digital Narratives are the best way to tell stories with the tablets. Expect examples.

4. What are the best Navigation Guidelines for the new tablets. Expect examples.

5. What are the best Design Guidelines for these tablets. Expect examples.

6. How must we change our Editorial Teams and their Workflows to make tablet content. Expect examples.

7. Why this is The New Age of Digital Reading for News. Expect examples.

8. How we go from iPad to iPaid. Expect examples.

9. Key Concepts of Paid Content and Advertising on Tablets. Expect examples.

10. The INNOVATION Bible on the iPad. A complimentary copy of our Confidential Newsletter with a Special Report on the Tablet Revolution.

And 150 people willing to learn and to share with all of us their first prototypes, strategies, experiences… and a lot of examples.

No lectures.

No theory.

No bla, bla, bla.

Cases, models and guidelines.

The good and the bad ones.

And, yes, lessons too from the first mistakes…

This Summit wants to be a “reality check”.

So it’s not for Apple fans or enemies but for publishers, editors, visual journalists, marketing and advertising executives that are visionaries, pioneers but also practical doers.

Watch here Juan Senor, INNOVATION’s partner and UK director, interviewed last week in New York at the INMA World Conference.

And read here more details about the INMA/INNOVATION Oxford Tablet Summit.

If you are not yet registered, this is the time to attend the INMA/INNOVATION Oxford Tablet Summit.

The program has now more speakers and Apple has announced that one million iPads have been sold in just 28 days after the device’s introduction on April 3 and the same day the iPad 3G went on sale.

It took 74 days for the iPhone to sell its first million!

INNOVATION starts this week iPad work with one the European leading magazine companies in Paris.

And next week with one the largest North American newspapers.

All these first experiences will be presented at the Oxford Tablet Summit, so you will attend not a kind of “bla, bla, bla” meeting but a summit where to talk and exchange real experiences, know the right and wrong ways to go, the most innovative models, the best technology developments and the most creative design strategies.

Don’t miss it!

Register here.

I just got the last mailing about the INMA/INNOVATION Oxford Tablet Summit.

With two new speakers.

The right quotes from the editor of The Guardian, Alan Rusbridger:

“A tabloid newspaper page seemed exotically large, a broadsheet like a street hoarding. The iPad just seemed natural.”

“Has the Guardian ever looked more beautiful?”

And a great illustration by Luis Grañena.

Click here for more information and the full program.

Daniel Ambrose writes:

“Innovation is not coasting to a stop now that the iPad has been launched. New platforms are multiplying like rabbits. Sony’s Reader and Kindle came first; now there is Barnes & Noble Nook, Astak EZReader; Bookeen Cybook, Ectaco jetBook, Samsung Papyrus, iRex iLiad. All are poised to compete in the e-reader category. Some of these share aspects of software format, content distribution plans, and even display technology. Then there is the mobile sector; different operating systems (and different apps) for BlackBerry, Symbian OS, Windows Mobile, Goggle’s Android, Palm OS etc. This diversity of media delivery opportunity is far wider then you are thinking right now. It includes mobile’s opposite, place-based media — which is emerging as well as a new delivery platform that is easier to deploy and to distribute to than ever before.

It should be clear, then, that if reaching the maximum number of readers and customers – and customers for advertisers — remains a key strategy for media companies, they’ll be doing that on a wider and wider range of devices and platforms. Analog media companies have struggled to adapt to one important new distribution platform in the last 15 years: the browser-based Internet. Over the next 15 years there will be dozens of new opportunities to deliver media company content and services. It’s time to begin the education process in earnest; not with highly specific training on particular platforms anointed by management, but with conceptual thinking that provides a framework for taking in each new delivery form. It’s time for publishing companies to begin to re-invest in their staffs at all levels. Companies that do so with thrive. New opportunities are emerging every day that their staffs will recognize and exploit. Companies that don’t will see the future pass them by.”

Well said!

Oh, boy, Daniel, you must work with INNOVATION…

My 10 questions to publishers and editors:

1. How you can handle new platforms when your newsroom still thinks print first?

2. How you can handle new platforms when your website people still thinks online first?

3. How you can handle new platforms when print and web newsrooms still are not integrated?

4. How you can handle new platforms when your sales people still doesn’t sell multi-media packages?

5. How you can handle new platforms when your journalists and managers don’t talk each other?

6. How you can handle new platforms when your IT people want to control everything?

7. How you can handle new platforms when your visual journalists still are mono-media story tellers?

8. How you can handle new platforms when your journalists are not able to create unique, relevant and compelling content?

9. How you can handle new platforms when your are not organized like a 24/7 multi-media operation?

10. How you can handle new platforms when you don’t spend money on research, training and innovation?

Let’s wake up!

Our INMA/INNOVATION Oxford Tablet Summit will try to answer some of these questions.

If you are interested, please register here.

(Thanks to Eivind Thomsen)

Two new speakers for the Oxford Tablet Summit.

Javier Zarracina from The Boston Globe (USA) and Frédéric Filloux the former editor of Libération and 20 Minutes (France).

The news came with the last quote from Rupert Murdioch about the tablets:

“If you have less newspapers and more of these [tablets]… it may well be the saving of the newspaper industry.”

More information about the INMA/INNOVATION Oxford Tablet Summit here.

The program is almost ready.

But the registrations are coming.

The first ones from:

Norway.

United States.

Germany.

United Kingdom.

France.

Spain.

Ukraine.

Italy.

Portugal.

Poland.

Czech Republic.

Brazil.

Next Monday 29 March 2010, 14h00 (London Time) Juan Senor, our partner and INNOVATION’s UK director, will conduct one of the first Webinars organized by the World Editors Forum (WEF).

If you are planing to attend the INMA/INNOVATION Oxford Tablet Summit (May 17-18), this Webinar could interest you as Juan Senor will present a preview of the main issues to be included and discussed in detail in the Oxford program.

What should newspapers offer on the iPad and tablets – how to build the right tablet application for your newspaper

To register in the Oxford Summit click here.

To register in the Webinar click here.

It’s official.

Organizers: INNOVATION International Media Consulting Group with the Reuters Institute for the Study of Journalism (RISJ) and the International Newmedia Marketing Association (INMA)

Where: St. Anne’s College, Oxford University (UK).

When: May 17-18, 2010.

Program:

• Tablets and the implications for the news publishing industry.

• Best concepts, prototypes, new digital narratives, new journalistic grammar and techniques.

• What should newspapers and magazines offer on these tablets?

• How to reorganise newsrooms to produce quality new products for tablets.

• Where’s the money?

• How to develop paid-for business models for tablet products and content?

What: the first Media Tablet Summit with the leading newspaper and magazine publishers and editors, creative directors, new narrative editors, multimedia designers and developers, and marketing directors.

More information: inge.van.gaal@mac.com

Don’t miss it!

How to make money from a newspaper web site is the focus of a new and unique INMA seminar “Recreating Value in an Age of Abundance” that will be held on February 4-5 in Copenhagen.

INNOVATION’s Carlo Campos will be one of the speakers, presenting our views and suggestions about the Apple iPad opportunities for magazines and newspapers.

His presentation, Ramifications of Apple Tablet and E-Reader Phenomenon, covers the consequences of the new Apple device and a first-hand report from INNOVATION, which was in San Francisco for the announcement.

What are the do’s and the don’ts for publishers. Is there any financial gain in this new innovation and in tablets in general? Why engage?

To register, hurry up!,  go here.