WHAT'S NEXT: INNOVATIONS IN NEWSPAPERS

INNOVATION is right now working with our Media Architects of Calau&Riera in Barcelona and our international network of Newsroom Management Consultants in almost a dozen of new integrated multimedia newsrooms, in United States, Latin America, Europe, and Middle East.

Watch here a short video clip with the key-elements of these “information-engine” and “digital first” multimedia newsrooms.

(In the picture, the Russian Ria Novosti super desk in Moscu)

Yes, the Apple Tablet, “Slate” or “Guide” is coming.

Like the ones from HP, Dell and others.

But, let’s remember a few basic ideas:

1. The problem is the quality, exclusivity and accessibility of our content, not the platforms.

2. Kindle or Apple tablet are not the solutions.

3. As Jeff Jarvis said: “Newspaper publishers must unleash their news on every device possible. No single gadget will be their saviour”

So, information does need “paper jails” nor new technological jails.

What we need to worry is not about these new devices, but the old assembly-line-one deadline-one platform newsroom management system that still prevails in 99% of our newspapers.

We need more “one kitchen, several restaurants” newsroom multimedia models.

We need to focus in multimedia content management.

We need to migrate from media companies to “information engines.”

And from readers to audiences and communities.

Technology is not the problem, nor the solution.

So, welcome the tablets, and better if they become as soon as possible rubber tablets.

And let’s concentrate in how to migrate from monomedia to multimedia newsrooms.

Be ready!