MARKETING AT ITS BEST: “FT RUN TO MONACO”

Files under General | Feb 5th

Financial Times reports:

Formula 1 World Champions from past to present will take part in the first ever Financial Times supercar experience – the FT Run To Monaco. The exclusive event will see former F1 champion Damon Hill leading the participants in a fleet of luxury supercars on a route from London, through France and culminating at the Monaco Grand Prix 2012.

My take: when you have a great newspaper yo have great readers and great advertisers, so you must have great marketing ideas. In a time of timid initiatives, second-class promotions,  low budgets and lack of imagination, this is a refreshing event. Think Big to win Big. Bravo!

Thanks to INNOVATION’s Peter Litger.

(Something that my friend Javier Goizueta en his fantastic team can do for any Spanish newspaper)


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LACK OF INFORMATION, LACK OF IDEAS, AND THE FT EXCEPTION

Files under General | Nov 13th

This weekend try to understand what happened at the G20 Summit.

Try it… and you will see how our world media brands are unable to deliver a clear message.

The Financial Times is the exception.

Do you want a proof?

Read this editorial:

G20 Show not to run the world.

Olé!

So our newspapers not knowing what’s going on decided to deliver just PR pictures from our leaders running… out of the real world, out of the real news.


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FOLLOWING THE STOCK MARKET GAME: THE FT MARKETS LIVE TRANSCRIPT

Files under General | Feb 5th

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You can follow soccer, tennis, golf o rugby games live on the web, but what about the market game?

The Financial Times invites every weekday two financial experts and plays the “market game” with just bullets or mini-twitters, plus some relevant links and a fantastic instant reaction from the readers.

Another way to understand what’s going on in the markets, and top find out that really nobody knows…


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YBCA FACILITIES RENTED BY APPLE

Files under General | Jan 4th

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Apple has rented for a Tuesday January 26th product presentation the Yerba Buena Center for Arts (YBCA) in San Francisco.

The YBCA consists of two landmark buildings — the Galleries and Forum Building designed by Japanese architect, Fumihiko Maki and Novellus Theater by American architect James Stewart Polshek.

The Novellus Theater contains a 757-seat theater with a 1,848 sq ft stage.

A really big facility for a big event: the suspected presentation of the new Apple iTablet.

Apple most recently used the YBCA stage in September, when Steve Jobs made his first public appearance after a medical leave and showed off new iPods.

As AppleInsder reported a few days ago:

Apple has scheduled a media event at the Yerba Buena Center for the Arts in San Francisco on Tuesday Jan. 26, 2010, for a major product announcement.

Citing inside sources, the Financial Times said that Apple has rented the stage for “several days” at the end of January.

Officials with Apple and the center declined to comment.

The Financial Times had reported earlier that Apple’s long-rumored touchscreen device was due for a Jan 2010 unveiling, and would enter into mass production soon after.

The publication said the device would have something to do with Apple’s rumored negotiations with TV networks for a subscription plan for video content on iTunes.

Analyst Gene Munster with Piper Jaffray said he believed there was a 75 percent chance that Apple will hold a special event in January. However, he said, it is not guaranteed that such an event would be about the long-rumored tablet device.

Another report alleged that a tablet with a 7-inch screen was due to be announced in January. That’s different from months of reports that the device would have a 10-inch screen, though some have speculated Apple could release both form factors.

Silicon Alley Insider was told by a source that Apple asked developers to prepare full screen versions of their apps for a January demo.

Steve Jobs, Apple reportedly wanted software to scale beyond the 320×480 pixel size of the current iPhone and iPod touch screen, but said that applications that can accommodate the larger screen size will run “just fine” on the new device.

The new hardware is said to have been created under the watchful eye of company co-founder Steve Jobs.


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A DEADLY WORDLY ANIMATED GRAPHIC

Files under General | Aug 19th

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This is one of the worst (if not the worst) animated graphic ever published by a serious paper.

Enough to fire these amateurs.

It looks like a bad and dry powerpoint.

The FT has to send his graphics staff to the Malofiej workshops, and get the Malofiej annuals.

They are really behind the loop.

Oh, boy, they need some training.

Just compare with this one from Jonathan Jarvis.

And this was just from a student!


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THE FT’S LATE ARRIVAL TO THE iPHONE NEWS ARENA

Files under General | Jul 14th

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FT is now on the iPhone.

The question is why it took so many months to do it?

This late arrival shows an endemic problem is many of our leading newspaper companies.

In-house developers work very slow or perhaps publishers and editors don’t react as quickly as needed in the new media landscape.


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