MARINA, the “green candidate” becomes the key-player of the second turn of the Brazilian presidential elections.
So Diario de S.Paulo plays again with the “green” issue with another great front page.
The new Diario de S. Paulo has today a front page that explains WHAT happened in yesterday’s presidential elections, plus the WHY and the WHAT’S NEXT.
Instant analysis.
Including amazing inside pages like this double spread one.
Brilliant!
And this Thursday morning in Hamburg (Germany), the WAN-IFRA World Editors Forum in will present the new Diario de S. Paulo case.
His CEO, Flavio Pestana, will the speaker.
After his presentation I will post in this blog a video that shows the changes made by INNOVATION with the new team of DSP.
A newspaper that looks and feels like a quality daily-news-magazine.
A newspaper that needs to be like a daily Veja
With sections like VIVA that in the first survey of readers will be the most read one of the new Diario de S. Paulo.
Sophisticated, well designed and compelling.
A new kind of young newspaper for new and young readers.
January 1923, reading the “pictorial section” of The New York Times.
A rotogravure weekly supplement with “talking pictures”
So, what you see now in our new INNOVATION’s Diario de S. Paulo fotozoom daily feature is just another “back to basics”.
As you know, photography is an English word combining two Greek language words: “phos”, ‘light’; and “graphé”, ‘drawing’.
“Drawing with Light’.
INNOVATION has been preaching for many years that drawing and writing with light is one of the most powerful journalistic tools.
I love words.
But I adore pictures.
Pictures that tell stories.
Show slices of our daily life.
With real people.
So I am very happy with the new INNOVATION’s Diario de S.Paulo that devotes a pure photojournalism double spread to these little, simple but meaningful photo-essays.
Any newsroom has today access to thousands of terrific news pictures.
What we need is not more pictures or more photographers, but more and better photo editors, and editors that know how to “draw and write with light”
FOTOZOOM of Diario de S. Paulo is a daily pleasure.
Discovering the city.
A celebration of life.
Enjoy it!
New format.
New content.
New editorial architecture.
New newsroom.
New design.
New logo.
New owner (Traffic Group).
New publisher (Jose Havilla).
New CEO (Flavio Pestana).
New editor (Leao Serva).
Full color.
A new INNOVATION newspaper for the largest and most creative Latin American mega-city.
Thanks to INNOVATION’s Eduardo Tessler, Antonio Martin, Carlo Campos, and Pablo Ramirez.
An to Washington Olivetto, the Advertising Cannes Lion King, for a crazy launching campaign here and here..
More, tomorrow.
