As a former subscriber of BusinessWeek, I got today this email with an excellent, clear and exciting way to present the re-launch of the magazine now owned by Bloomberg.

Good way to promote sampling.

As sampling is always the best way to promote any new print product.

It’s now the BBW magazine.

At a discount price, Bloomberg made a good deal.

The price was said to be near $5 million, plus assumption of liabilities, which were $31.9 million as of April.

Founded in 1929, BusinessWeek – once valued at more than $1 billion — will to lose roughly $40 million this year.

What’s next?

With a circulation of about 921,000, the new BBW will become a more targeted publication.

Massive cuts in the 400 people newsroom, yes more than 400!

The Bloomberg’s staff of 2,200 reporters, editors and photographers can do this magazine with just a few people from the old brand.

And the will make money, for sure.

Not doing another The Economist.

Right now he sells to The Economist readers many o the 280,000 Bloomberg terminals to subscribers paying upwards of $1,500 a month.

Norman Pearlstine, a former managing editor for The Wall Street Journal and Time Inc.’s former editor-in-chief will run the new show.

Pearlstine is now Bloomberg’s chief content officer and will become BusinessWeek’s chairman.

BusinessWeek reports:

Apple’s fiscal third-quarter earnings report, due after markets close on July 22, will likely surpass Wall Street analysts’ expectations, advancing the argument made by chipmaker Intel this month that spending on computer equipment is snapping back.

New market research forecasting record third-quarter Macintosh sales, combined with Apple historical proclivity toward issuing conservative guidance for its upcoming quarters, are leading Wall Street analysts to look for a surprisingly strong report.

For the third quarter ended June 27, analysts expect Apple to report sales of $8.2 billion and earnings of $1.16 per share. A year ago, Apple reported $7.5 billion in sales and $1.08 in per-share profit.

A strong report would make Apple the latest tech company to exhibit strength that could point to a recovery in technology spending, especially among consumers.

The McGraw-Hill magazine, founded in 1929, that lost 30 percent of its advertising revenue in the second quarter, is up for sale.

BW has almost 190 editorial staff, and 4.8 million readers weekly in 140 countries.

The magazine was redesigned in 2007.

BusinessWeek.com added only $30 million in digital revenue in 2008.

The crisis of BW is the crisis of all the newsweekly magazines.

Quality newspapers today cover business better than ever, and the WSJ or the FT provide daily coverage of a high caliber.

Bloomberg and Thomson Reuters offer real-time news all the time.

So, why buy a magazine once a week that will go over the same issues?

The Economist in a exception because it’s not just a business magazine, and because it is an international outlet that reaches one of the most powerful and sophisticated audiences in the world.

Like Time or Newsweek, BusinessWeek has no place under the new digital sun.

Time will be sold, and will die later.

Newsweek will be shutdown very soon.

And BusinessWeek will survive for awhile before it dies.

Forbes and Fortune are the next victims.

Business news is a 24/7 operation and BusinessWeek didn’t lead this real-time revolution.

Bloomberg did it, and makes more money than anybody else.

Follow the story in the Twitter of John Byrne, the editor-in-chief of BW.