I just got this nice message from a happy client in Salvador, Bahia (Brazil):
Dear friends of Innovation:
I’m glad to inform you that Correio* has assumed the leadership of circulation in Bahia last September.
Our total circulation was of 47.239 copies, against 44.301 copies of our competitor A Tarde.
The good news is that our sales are still growing, with the average circulation of 51.489 copies until October 21st.
I would like to thank one more time for the outstanding contribution of Innovation to this conquest.
Sincerely,
Luiz Alberto Albuquerque, Executive Director, Correio.
They are very, very happy.
Me too.
Like all the INNOVATION team in this project: from Eduardo Tessler, our director in Brazil, to Guillermo Nagore, Carlo Campos, Javier Ramírez, Chiqui Esteban, Oscar Valporto, Ricardo Melo, and Decio Trujilo.
And congratulations to all the Correio directors, editors and staff: they are the ones that really made this possible.
I still remember my first meetings with the Magalhães family, and how confident they were giving us full freedom to suggest and make dramatic changes in then a bankrupt newspaper, and now a very profitable lider.
As Rede Bahia, the holding company of Correio, is a partner of the Globo network, after my first visit to Salvador I stopped in Rio and meet Joao Roberto Marinho.
His advice was: go ahead, Juan Antonio, this paper needs the help of INNOVATION, and trust the new generation of the Magalhães family, they will make any changes needed.
He was absolutely right.
And today Correio is the fastest growing newspaper of Brazil.
So my last thank you note goes to my friend Paulo Sobral, and he knows why.
Tags: Bahia, Carlo Campos, Chiqui Esteban, Correio, Decio Trujilo, Eduardo Tessler, Globo Network, Guillermo Nagore, Javier Ramírez, Joao Roberto Marinho, Luiz Alberto Alburquerque, Oscar Valporto, Paulo Sobral, Rede Bahia, Ricardo Melo, Salvador
