Apple shares were up all day, from $247 at the opening of the market to $250 before the beginning of the Special Event.
At the end of the conference, the shares were around $249.
So, no big news, no big changes.
Some “instant analysis”:
Jeff Jarwis on Twitter: “Just ordered my Apple TV. $99. What the hell.”
Philip Elmer-DeWitt (FORTUNE): “No Beatles. No Apple-branded TV set. No updated iPhone 4. But all-in-all, a solid fall product launch with more news to chew on than we’ve seen since 2007, when the iPod touch first appeared.”
Marco Tabini (PC WORLD): “Apple didn’t just roll out new products during its Wednesday press event; it also rattled off some impressive statistics about its mobile, music, and retail efforts.”
Chris Cameron (READWRITEWEB): “Wow! That sure was a lot from Apple. Those new iPods look pretty slick, especially the new square Nanos that look like a watch-face (some one please make a watch strap accessory!). Ping and iTunes 10 should be fun to play around with, and I don’t know about the rest of you but that $99 Apple TV looks very enticing. Oh yeah, and iOS 4.1 looks cool too – the HDR photos is sure to excite the photo bugs out there.”
Dylan F. Tweney (WIRED): “In a sign that its television “hobby” has turned into serious business, Apple announced an aggressively-priced new set-top box that takes aim at the heart of the cable TV and DVD rental industries.”
Peter Kafka (ALL THINGS DIGITAL): “Apple has been working on an iTunes update that’s all about social, not streaming. But rather than do the obvious thing — create a system that links up with existing social networks like Facebook, Twitter, and MySpace — Steve Jobs has gone ahead and created yet another social network, one designed expressly for iTunes users.”
Jason D. O’Grady (ZDNET): “Apple held its highly-anticipated press event today, and for the first time in recent memory, streamed it live via the Web. Cult of Mac reports that Apple decided to stream the event to test its new new data center in Maiden, North Carolina, slated to go into full operation later this year. (The $1 billion data center is one of the largest ever built).”
And the final words from Steve Jobs (APPLE): “Thank you for coming. I hope you’re as excited about this stuff as we are … and we’ll see you soon.”
, SPECIAL EVENT