Here is the proof.
So… let’s call it the Apple iSlate.
Macrumors said also that iSlate.com currently points to no website.
Philip Elmer-DeWitz, the Apple Guru, reports today on CNN Money:
Shares closed Monday at $214.1, up 3.28 points (1.56%) for the day. The stock has climbed steadily since mid-December on reports of strong holiday sales and rumors that its long-awaited tablet computer may finally be ready to ship.
In the past 12 months, Apple has outpaced the Dow more than eight fold and may still have room to grow. The Street’s median target for the stock is $247.5
Wait and see after the Apple Slate comes to life.
Last October, the editor of The New York Times made some comments about the Apple Slate.
Bill Keller said:
“I’m hoping we can get the newsroom more actively involved in the challenge of delivering our best journalism in the form of Times Reader, iPhone apps, WAP, or the impending Apple slate, or whatever comes after that.”
Watch here the video clip with his comments.
Many people think that he has been confidentially briefed by Apple, and don’t be surprised if you see very soon The New York Times shows an iSlate version of the paper developed by The New York Times Research & Development Lab.
If The New York Times is going to do it, you better start the same digital way.
Yes, the Apple Tablet, “Slate” or “Guide” is coming.
Like the ones from HP, Dell and others.
But, let’s remember a few basic ideas:
1. The problem is the quality, exclusivity and accessibility of our content, not the platforms.
2. Kindle or Apple tablet are not the solutions.
3. As Jeff Jarvis said: “Newspaper publishers must unleash their news on every device possible. No single gadget will be their saviour”
So, information does need “paper jails” nor new technological jails.
What we need to worry is not about these new devices, but the old assembly-line-one deadline-one platform newsroom management system that still prevails in 99% of our newspapers.
We need more “one kitchen, several restaurants” newsroom multimedia models.
We need to focus in multimedia content management.
We need to migrate from media companies to “information engines.”
And from readers to audiences and communities.
Technology is not the problem, nor the solution.
So, welcome the tablets, and better if they become as soon as possible rubber tablets.
And let’s concentrate in how to migrate from monomedia to multimedia newsrooms.
Be ready!
