A fantastic coverage of a very dramatic story by the new ODIEL, the last newspaper redesigned by INNOVATION’s Antonio Martín.
First results after the launching:
Circulation is +15%
And advertising is UP in the worst months of the year.
INNOVATION adds today another unique editorial and graphic redesign to its list of worldwide list of newspapers.
This time in Huelva (Andalusia, Spain) with ODIEL, a regional newspaper that competes wit other local, regional and national newspapers, magazines, radio, television and new media.
So INNOVATION’s proposal was be more local than ever, be more glocal than ever.
Main changes: bold logo, fresh front page, easy to read typography, playing loud a big local/glocal story (the new immigrants in a region of emigrants).
Congratulations to the fantastic ODIEL team lead by its editor Agustín Samaniego and publisher Juan España, and to Javier, Giordano, Carlos, Mauri, Roberto, Luis and Ale, and a very young and creative newsroom that were helping INNOVATION’s Antonio Martin and Miguel Angel Jimeno to launch a more unique and compelling newspaper.
Above is today’s new front page, and below the old one.
More, later.
INNOVATION’s Antonio Martin writes in our last INNOVATIONS IN NEWSPAPERS World Report about how passion build audiences.
The case of great sports newspapers.
Get the full report here.
New format.
New content.
New editorial architecture.
New newsroom.
New design.
New logo.
New owner (Traffic Group).
New publisher (Jose Havilla).
New CEO (Flavio Pestana).
New editor (Leao Serva).
Full color.
A new INNOVATION newspaper for the largest and most creative Latin American mega-city.
Thanks to INNOVATION’s Eduardo Tessler, Antonio Martin, Carlo Campos, and Pablo Ramirez.
An to Washington Olivetto, the Advertising Cannes Lion King, for a crazy launching campaign here and here..
More, tomorrow.
We have INNOVATION’s Javier Errea and Antonio Martin in Paris working with LIBE, so today’s front page looks great.
The paper is doing very well, and publisher, editors and reporters are happy with the new editorial and graphic formula.
In the next few days we will start a new project with LIBE lead by INNOVATION’s director, Marta Botero.
The INNOVATION team leaves Paris tomorrow after the fantastic launch of the new LIBERATION.
These are pictures of Javier Errea and Antonio Martin working with the designers of the paper.
Tomorrow you will see the new Weekend Edition, with a superb Magazine.
Stay tuned.
Day Two.
Deadline: 10 pm.
A fantastic Special Section.
Look here for more pages.
Front page: a new formula, changing everyday.
As always, the best front formula, is to have no formula.
Creativity!
And more great illustrations from Luis Grañena.
INNOVATION’s Javier Errea and Antonio Martin report from Paris:
The newsroom is happy.
The media reactions very positive.
The new Libé has been the news of the day.
Working now in the new supplements.
Wait to see the new Movies (Wednesday), Books (Thursday) and Weekend (Saturday) sections.
You will love them!
Sales went well and the back cover continues with a full page ad.
More surprises in the next few days.
Liberation never disapoints!
More pictures from Paris.
INNOVATION’s Javier Errea and Antonio Martin looking at the first proofs of tomorrow’s new LIBE.
More pictures later.
LIBERATION is a very combative newspaper.
And has been a very peaceful project.
Today Juan Senor, our London director, was is Paris checking the last details for next Monday’s launch of the new formula of LIBE.
INNOVATION’s Javier Errea and Antonio Martin are going to be there working with the editorial and graphic team of LIBERATION.
This is an old client.
Many years ago we were hired by Serge July and Evence Coppe but at that time the new graphic formula didn’t work and Pentagram’s partner David Hillman (a real gentleman!) was unable to gain the support of the newsroom and his superb prototype died after long months of “mais oui, mais non”
I had great time in Paris working with our loved Leo Bogart and Claude Jean Bertrand. Tino Fernandez and Juan Fernando Dorrego did also an excellent work in our editorial and newsroom management audit.
Later, we were asked by Vicent Bollore, chairman of HAVAS, to develop a tentative plan to use the LIBERATION newsroom resourccs for his new TV venture Direct 8, but he couldn’t get support from the shareholders of LIBE.
And almost one year ago, the new board of directors of LIBE headed by Edouard de Rothschild, hired us again this time to produce a full graphic redesign of the paper with a new editorial formula developed after several meetings in Paris with Laurent Joffrin and his team.
L’info est un combat is the new slogan for the launch campaign to emphasise that LIBE is back to quality, punchy, investigative and non-conformist journalism of the politically incorrect.
LIBE is “chic again” and `cool again’
On Monday BMW and Trudot, two top luxury brands will have six full ad pages.
And as I said, this has been a very happy and rewarding experience.
First, because our ideas got the full support of LIBERATION.
And second, because the board of directors, the CEO Nathalie Collin, the editor, and all the newsroom have been very open minded and our discussions ended in a terrific prototype.
Our special thanks go to Stephanie Aubert and Paul Quinio, two great journalists!
And, of course, to all the INNOVATION team that I lead with Juan Senor ()UK), Javier Errea (Spain), Antonio Martin (Spain), Pablo Errea (Spain), Andrew Jaspan (Australia), Thomaz Souto Correa (Brazil), Juan Cano (Spain), Deborah Withey (UK) and Sophie Bougneres (France).
Next Monday you will see the new LIBE, but wait also for the new weekend edition and the new supplements.
We enjoyed the work in Paris.
Thanks Edouard, Nathalie and Laurent, Stephanie and Paul!
In the pictures: Juan Cano, Javier Errea and Laurent Joffrin in the hall of LIBE, in its glorious top terrace, and the fantastic view of Paris from the room where the INNOVATION team made the first presentations.
INNOVATION’s Javier Errea and Antonio Martin will be next week in Paris in the fine-tuning of the new Libé.
The Libération editorial and graphic team has done a superb job implementing the INNOVATION project.
The first prototypes are really stunning.
In a few weeks you will see the results.
19 days to go.
Monday September 7 will be the day.
LE FIGARO is also working in a new formula.
So, expect very good news from Paris.
