WHAT'S NEXT: INNOVATIONS IN NEWSPAPERS

People still expect miracles.

But newspapers cannot, a must not, expect any miracles from Cupertino.

What the Appple iSlate means for newspapers is this:

1. You need to embrace multimedia content production and multiplatform distribution.

2. You must be where, when and how your readers want you, or you will miss them.

3. You need to reach new readers, more audiences and unique communities if you want to stay necessary and relevant.

4. Your advertisers want more targeted messages.

5. You need a 24/7 not a 16/5 fully integrated multimedia newsroom operation.

6. You content output must be better, faster and more unique than ever.

7. Words matter but WebVideo rules.

8. Brilliant design presentation will be a must.

9. Typographical excellence will make the difference.

10. And it’s time to invest in quality content, digital creativity, multimedia talent, and innovation.

Welcome to the future!

Malcolm Coles declares The Guardian winner of the newspaper URL twitter war.

As he says:

• The FT and Times have more followers on Twitter than the Telegraph and Mail – but they’re not tweeted about as often.

• Other people have tweeted (or retweeted) the Guardian’s URLs 328,288 times over the last 4 months – way more than any other UK newspaper.

And in one reaction to his post, Richard Botley makes an interesting point:

“Advertisers will increasingly demand this level of data from media websites.”

With no doubt.