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Files under General | Mar 9th


Rupert Murdoch using the Arab proverb:

“If a wind blows, ride it.”

The best lines:

“These days our homes and offices are cluttered with the latest electronic devices. It is easy to be dazzled by this new technology. But the bright and shiny wonders that technology gives us can be like the desert sun – they can blind us to what is real and valuable. Amid the digital dazzle, we risk missing the magic: the creative content that brings these devices to life.”

Great speech.

Read it in full here.


Files under General | Mar 1st


A great quote from Rupert Murdoch’s mother in the last cover story of New York magazine by Gabriel Shermna:

“I’m sure he’ll never retire. I don’t intend to retire either, and I’m 101.”

A must-read pice.

(Cover pictur by Nigel Parry/CPI Syndication)


Files under General | Feb 26th


Read the first paragraph of this poor column and you will see how to write 597 words without any real information, but pretending that you are an insider.

“I ran into James Murdoch last night…” Oh, my God… That’s incredible!

The author of the Murdoch biography seems to be obsessed with the CEO of News Corporation.

As Miran, Pavic twitters to Wolff and about his book “you seem to be compensating for notion it was too soft”

So without real news, he plays the bullshit card.

He is not the only one.

Yesterday, the Manhattan gossip blog, did the same but worse with this kind of pseudo-journalism.

Well, Murdoch never has been a popular figure, but at least deserves some credit as media investor.

Others speak, he does.

Perhaps he is wrong with the pay-model for all his publications, but at the en of the day, you don’t need to worry.

He is the boss.

It’s his money.

And if you don’t need to like him.

So all this anti-Murdoch furor seems out of focus.

Full disclosure:

In my case, I subscribe to The Times of London.

And, I’m sorry Mr. Wolff, I like it very much.

His company invited us for a “One Day with Innovation” and the meeting with his publishers and editors in Australia was a pleasure, and he also wrote a terrific Foreword for our 2009 INNOVATIONS IN NEWSPAPER, and he was very gracious with us.

(Illustration by Luis Grañena)


Files under General | Feb 24th


Michael Wolf writes too much and thinks too little.

This cheap shot against Apple is a good example.

Apple is a private company.

In a free market.

So, they have freedom to chose the way to do business.

And, we, the customers, freedom to buy or not to buy the Apple products.

It’s clear that Steve Jobs is not Rupert Murdoch.

It’s clear that Apple is not News International.

It’s clear that Apple wants to have a consistent image in all its products.

Mr. Murdoch can publish The Sun and The Times, The New York Post and The New York Post at the same time in the same markets.

It’s his choice.

Yo can like it, or not, but he makes the decisions, and you and I the decisions to buy or not to buy his newspapers.

The  editors of Times of London, have decided not have a page 3 girl.

And Publico in Spain not to make money with prostitution classifieds.

They have freedom.

And we must respect their decisions.

So, why Apple cannot decide to keep the iPhone applications clean of viruses, garbage, poor software and content that could upset parents or young customers?

They don’t want to become another Myspace full of crazy content.

So, what, Michael?

If you want page 3 girls buy The Sun, but not object to The Times.

If you want more girls, and some porno, you don’t need Apple.

It’s free in many websites.

In many magazines.

In many newspapers.

And, I am sure, in many smart phones.

But not in the Apple iPhone.

Steve Jobs rules, takes the shots and leads.

Is his company, not yours.

And you and I have many options.

Like Apple.

If you are leader, you don’t follow, you lead.


Files under General | Feb 5th

Caricatura Rupert Murdoch

Read here, free, the Foreword written by Rupert Murdoch, News Corporation’s Chairman and CEO, for our 2009 INNOVATIONS IN NEWSPAPERS Global Report and get here the full edition now on sale.


Files under General | Feb 3rd


Andrew Clark reports at the Sunday Morning Herald:

• Rupert Murdoch said the iPad and the Kindle would be ”unloved and unsold” without creativity from companies like his News Corporation.

• Tablet computers, e-readers and smartphones would be unloved ”empty vessels” without quality creative content.

• He revealed the company was in ”advanced discussions” with hand-held device manufacturers about a subscription model allowing people to access media content ”whenever and wherever they want it”.

• ”Content is not just king, it is the emperor of all things digital,” he said. ”We’re on the cusp of a digital revolution from which our shareholders will profit handsomely.”

• In a reference to technology such as Apple’s iPad and Amazon’s Kindle, he said such ”fabulous devices” would be ”unloved and unsold” without creativity from companies such as his own, adding they were powered by content – not batteries.

• ”Instead of the existential debate about value, now we’re merely arguing about valuation,” he said. ”Consumers want content delivered immediately and on a variety of devices. They’re willing to pay to be entertained and informed.”

• Profits of News Corp’s newspapers rose 29 per cent to $US259 million, aided by cost cuts at British titles and a robust performance from The Wall Street Journal.


Files under General | Dec 3rd


The latest news from India:

The INNOVATION team presented a few minutes ago our last INNOVATIONS IN NEWSPAPERS Global Report at the World Newspaper Congress and World Editors Forum.

WAN’s Larry Kilmam reports

“It is time for us to listen to the wakeup call and not hit the snooze button,” said  Juan Senor during his lively, packed-house presentation, in the annual WAN/IFRA Congress and Forum presentation of innovations in newspapers.

He is not necessarily worried about the newspaper of the future, but more about newspapers today and especially journalism.

“We need to go from journalist to journanalyst.

We need to create new narratives, ways to give added value to readers who already know the news.

When Michael Jackson died, all newspapers had the “King of Pop is dead” splashed across their front pages 36 hours after he died.

The Daily Dish, however, presented this the next day: “Michael Jackson died 20 years ago.” They brought depth to a story that a newspaper should be able to do, to tell a different story.”

Senor said newspaper companies today are pondering these four choices: 1) get out of the business, 2) sell or be taken over, 3) cut costs at all costs “until the cash cow bleeds to death,” or 4) reinvent the business by focusing on profitable audiences.

“We think of paper as a premium medium; online and mobile as mass mediums,”
Senor said.

“In time, the business is going to flip. The question is at which point will you take the cash cow and turn it into a filet mignon?

We think this will eventually happen, but at the same time you cannot abandon your main medium.”

But he kept coming back to content and storytelling, questioning every nuance of how to present news. In fact, he said newspapers should get out of the breaking news business.

“We have well paid journalists just sitting around twittering. I like social media and acknowledge its value, but how can journalist be twittering all day bringing depth to what readers really want.”

Print might not die, but he believes the multi-section American-style newspaper model should.

His formula:

Go from an 80/20 (news brief to depth ratio) to a 20/80 model (briefs to more depth).

“If a reader has been in the cave, they will get the short summary, but if you know the headlines as
most of our readers do today, here is a much larger canvas with much more layers to explain why and how this news happened.”

Basically, embrace the concept of newszines: Less yesterday, more today and tomorrow.

And since INNOVATION sees the future model being built around online with texts and print being iterations of that, new narratives need to be created for this digital world.

“We need compelling new grammar, unique journalism that sells.”


Two of INNOVATION¹s recent projects include the redesign of Liberation in France and the helping on the concept of the recently launched “i” daily newspaper in Portugal.

INNOVATION in Australia who worked on the Liberation project, joined Senor on stage to lend their advice about reinventing the business.

Figueireido said for his project, there was indeed the challenge of finding the right journalists to create the types of content for this new brand.

“It’s not easy. The most important thing is the people, the journalists that we hire, what we want them to do, how we want them to write. We wanted believers in the newsroom, in our concept, to be passionate about what we were trying to do. If we felt like they were not a fit, we didn’t hire them.”

Jaspan said:

“First thing we had to do was go in as a team with respect but try to massage them about change. To move from shouting to whispering about change. We wanted rational debate. We wanted to move away from journalism that just tells problems but offers solutions to those problems. Give the readers some options.”


For a few days, the annual Innovations in Newspapers World Report with a preface of Rupert Murdoch can be purchased online for 25 Euros at



Files under General | Nov 8th

Rupert Murdoch You Tube

Watch here the most recent and longest interview with Rupert Murdoch.


Yes, but still willing to move ahead.



Pay for content?


How soon?

Very soon.

Stay tuned.


Files under General | Oct 23rd


Reuters reports:

“An industry that gives away its content is cannibalizing its ability to do good reporting,” Rupert Murdoch said.

(Murdoch by Luis Grañena, in our 2009 INNOVATIONS IN NEWSPAPER Global Report)


Files under General | Oct 13th

Vince Natale - NYT

AFP reports:

The Wall Street Journal said Saturday that it expects to become the largest US newspaper by weekday circulation when the latest figures are released, leapfrogging USA Today.

According to Editor and Publisher magazine, Audit Bureau of Circulations figures to be published on October 26 will show that USA Today’s circulation fell 17 percent to 1.88 million for the six months ending in September.

The Journal, with a total circulation of just over two million, said that would make the News Corp.-owned newspaper the largest in the country by weekday circulation

USA Today would still remain number one in terms of total print circulation because the Journal’s total circulation includes nearly 356,000 subscribers to its website, it said.

(Murdoch by Vince Natale/NYT)