I agree with many disappointed readers of El Pais.
I don’t like its last redesign.
At all.
The first design by Reinhard Gade and Julio Alonso was almost perfect.
Since then, all the changes have been just cosmetic.
El Pais, like many newspapers, doesn’t need to change the design, but the content.
The newsroom management.
The news format.
The news stategy.
To attract [...]
Archive for the 'young-readers' Category
THE NEW DESIGN OF EL PAIS
Published by October 22nd, 2007 in Julio Alonso, Reinhard Gade, el-pais, redesigns and young-readers. 2 CommentsMACUNIVERSITIES
Published by October 4th, 2007 in Apple, MacClasstooms, MacUniversities, Newspapers, future readers and young-readers. 0 Comments
These are the MacClassrooms in the new MacUniversities.
Apple is investing in the future.
And the futures is here, in classrooms like this one around the world.
What about newspapers?
Are we investing enough in our future readers?
I am not sure.
EDUCATION SELLS
Published by May 27th, 2007 in Children, ELEFTHEROS TIPOS, Education, FRONT PAGES, KLEINE ZEITUNG and young-readers. 0 CommentsChildren and education sell.
Yes.
All around the world.
In Austria and in Greece.
In the Kleine Zeitung and in the Eleftheros Tipos.
And gives your paper a fresh look.
No more men.
No more old people.
Welcome to the future.
Young people.
Future readers.
Future audiences.
Future communities.
HOW TO BE DIFFERENT ON MOTHER’S DAY
Published by May 13th, 2007 in DESIGN, FRONT PAGES, ILLUSTRATION, KLEINE ZEITUNG, MOTHERS DAY, MYSPACE, TV, WOMEN, internet and young-readers. 0 CommentsTwo great front pages from two different editions of the same paper.
This is serious stuff.
Brilliant design.
Brilliant illustrations.
Brilliant marketing.
That’s why this quality, popular Austrian newspaper is so successful.
Because they pay attention to women.
And to young people.
It’s as simple as that.
Try to find similar front pages around the world …
… you won’t.
So… let´s not blame TV, Internet [...]
BEN BRADLEE’S REACTION
Published by November 15th, 2006 in BEN BRADLEE, JOER STRUP, LEONARD DOWNIE, THE WASHINGTON POST, internet and young-readers. 0 CommentsAs always, Ben Bradlee is bold and direct:
“How do you cope with the Internet?
How do you cope with kids not reading enough?
There are problems of comparable scope, but his are probably harder than mine,” Ben Bradlee says of Leonard Downie Jr. challenges at the Washington Post.
The former Post executive editor tells Joe Strupp that reducing [...]
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