The New York Times’ masthead slogan, “All The News That’s Fit to Print,” dates back to 1896.

But as Warren Hoge said, today’s New York Times is not a “newspaper of record.”

“We don’t record the news. We find the news.”

I agree.

Yes, it’s a challenge.

But there is no other way.

Find the news.

Explain the news.

And tell the stories behind the news.

For the same reasons, I agree with this promotional mailing from The New York Times:

“Fresh perspectives delivered daily.”

Yes, not “fresh news,” but “fresh perspectives.”

The Independent in London is a “viewspaper.”

The New York Times is one of “perspectives.”

And both are more necessary than ever.

The “viewspaper” of London devotes its front page to the Tony Blair years.

Another example of bold, provocative and powerful design just with typography.

Well done!

UPDATE: A perfect match between The Independent and the jacket of a friend, a journalist in London, who sent me a picture.

As he says in his message:

“Together they looked fabulous among commuters.

They made the other suits and newspapers look very bland in comparison… “

I am sure.

Great cover.

And great jacket.

Only in London!