THE NEW YORK TIMES: A ‘PERSPECTIVE’ NEWSPAPER

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The New York Times’ masthead slogan, “All The News That’s Fit to Print,” dates back to 1896.

But as Warren Hoge said, today’s New York Times is not a “newspaper of record.”

“We don’t record the news. We find the news.”

I agree.

Yes, it’s a challenge.

But there is no other way.

Find the news.

Explain the news.

And tell the stories behind the news.

For the same reasons, I agree with this promotional mailing from The New York Times:

“Fresh perspectives delivered daily.”

Yes, not “fresh news,” but “fresh perspectives.”

The Independent in London is a “viewspaper.”

The New York Times is one of “perspectives.”

And both are more necessary than ever.



THE INDEPENDENT AND TONY BLAIR

Files under THE INDEPENDENT, TONY BLAIR, TYPOGRAPHY, VIEWSPAPERS | May 11th

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The “viewspaper” of London devotes its front page to the Tony Blair years.

Another example of bold, provocative and powerful design just with typography.

Well done!

UPDATE: A perfect match between The Independent and the jacket of a friend, a journalist in London, who sent me a picture.

As he says in his message:

“Together they looked fabulous among commuters.

They made the other suits and newspapers look very bland in comparison… “

I am sure.

Great cover.

And great jacket.

Only in London!

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