WHAT'S NEXT: INNOVATIONS IN NEWSPAPERS

Walter Mossberg interviews Steve Jobs about the future of three business topics (Macs, Music and Phones) and one hobby (TV).

Is the iPhone a wireless iPod? Or a phone that has an iPod in it?

It’s three things: the best iPod we’ve ever made.

An incredibly great cellphone — we’ve really revolutionized how to use a cellphone.

If it was nothing but a cellphone it’d be really successful.

Third thing is it’s the internet in your pocket for the first time.

If it was any of those three it’d be successful.

If it was just the internet in your pocket it’d sell better than the Sony Mylo…

Two great front pages from two different editions of the same paper.

This is serious stuff.

Brilliant design.

Brilliant illustrations.

Brilliant marketing.

That’s why this quality, popular Austrian newspaper is so successful.

Because they pay attention to women.

And to young people.

It’s as simple as that.

Try to find similar front pages around the world …

… you won’t.

So… let´s not blame TV, Internet or MySpace.

They are not killing us.

We are.