Walter Mossberg interviews Steve Jobs about the future of three business topics (Macs, Music and Phones) and one hobby (TV).
Is the iPhone a wireless iPod? Or a phone that has an iPod in it?
It’s three things: the best iPod we’ve ever made.
An incredibly great cellphone — we’ve really revolutionized how to use a cellphone.
If it was nothing but a cellphone it’d be really successful.
Third thing is it’s the internet in your pocket for the first time.
If it was any of those three it’d be successful.
If it was just the internet in your pocket it’d sell better than the Sony Mylo…
The iPhone presented by Steve Jobs a few months ago was great, but wait until June 20 and you will get more iPhone than you and I had expected.
Read here some of the possible new specifications.
This story makes a lot of sense to me.
Steve Jobs has more surprises for all of us.
TWBA has won the Apple iPhone account, edging AT&T favorite BBDO.
TBWA has handled Apple’s iPod campaign and has a long history with Apple Computer.
Responsible for the ThinkDifferent campaign, TBWA’s latest effort was the Hello iPhone commercial that appeared during the Academy Awards.
Lee Clow, chair of TBWA, is a personal friend of Steve Jobs and was responsible for the 1984 ad.
Steve Jobs, Apple CEO, in this week’s annual shareholder meeting:
“A few of us have been using the iPhone a lot, and if you wanted it back, you would have to pry it from our dead hands.”