WHAT'S NEXT: INNOVATIONS IN NEWSPAPERS » Reinhard Gade http://www.innovationsinnewspapers.com BY JUAN ANTONIO GINER, PRESIDENT AND FOUNDER OF INNOVATION INTERNATIONAL MEDIA CONSULTING GROUP. LONDON. Wed, 08 Feb 2012 11:07:04 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 THE NEW DESIGN OF EL PAIS http://www.innovationsinnewspapers.com/index.php/2007/10/22/the-new-design-of-el-pais/ http://www.innovationsinnewspapers.com/index.php/2007/10/22/the-new-design-of-el-pais/#comments Mon, 22 Oct 2007 15:22:54 +0000 Juan Antonio Giner liftings rieinhard gade lifting alonso julio design perfect http://www.innovationsinnewspapers.com/index.php/2007/10/22/the-new-design-of-el-pais/ el-psia-1-2007.png

I agree with many disappointed readers of El Pais.

I don’t like its last redesign.

At all.

The first design by Reinhard Gade and Julio Alonso was almost perfect.

Since then, all the changes have been just cosmetic.

El Pais, like many newspapers, doesn’t need to change the design, but the content.

The newsroom management.

The news format.

The news stategy.

To attract new and younger readers.

Young readers don’t buy newspapers for the design.

But for the content.

… and, yes, for the nice free watches (hopefully they work well).

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