Deborah Withey, deputy managing editor for presentation, presents her redesign of The Virginian Pilot:
Good design communicates ideas, but there’s an art to it
It usually hits me when I’m by the Chesapeake Bay.
But yesterday as I drove down a magnolia-lined street, a love of Hampton Roads washed over me.
I arrived exactly three years ago “for the job” as they say, after living in another quite lovely, but far-away place, Wales, in the United Kingdom.
I returned to the U.S. to join The Pilot because it is a newspaper with a tradition of excellence in visual journalism.
My task was not only to carry on that tradition but to grow it, improve it, redesigning the paper for present and future readers.
No small task, but an exciting one.
The first order of business was to align a new design to our content goals, good design is not decoration, each choice we make must be meaningful.
Next came the hardest part how to preserve the personality of The Pilot yet propel it forward making it more stimulating and accessible to both younger and core readers.
My solution was to look to our surroundings for inspiration, to reflect and celebrate what I saw and experienced here.
What’s before you is a design that’s unique to this newspaper and community.
Our color palette comes from the environment we share, in the water that both joins and separates us, in the myriad of greens of both plant and pollen.
Our choice of classic and modern typography is influenced by our rich history, and our eclectic mix of traditional and hip urban architecture.
This creative design will remain organic, driven by the news.
We will not become a templated newspaper where various stories play in the same spot every day, leaving little room for surprise.
Against the trend, we remain primarily black and white.
Our use of color is deliberate.
So yes, the design that will unfold in the days ahead has taken much thought, more than I express to you now.
What I wish for most is that you’ll feel the passion in our work and know that newspapers are indeed very alive, and will continue to be, as long as people appreciate the printed word.
I invite you to grow with us.