Archive for the 'Print' Category

A BOLD MOVE OF CROSS MEDIA PUBLISHING

Published by Christian Oliver November 10th, 2006 in Digital Media, Magazines, Print and Web. 0 Comments

Car and Driver has made a mayor redesign. They realize that 80% of their readers don’t subscribe to the magazine and thus have increased their online offerings, including the complete migration of some columns from print to the Web. This with the objective of liberating valuable print space to make the magazine more graphically rich. [...]

GOOGLE TESTING SALES OF NEWSPAPER ADS

Published by Christian Oliver November 6th, 2006 in Digital Media, General, Google, Newspapers, Print and Web. 0 Comments

This makes sense to me because of the convenience factor for some advertisers. However, its not enough and not nearly what Google could be doing to revolutionize print advertising.
From what the article reads, it seems that this trial is only limited to selling, thus Google only acts as another distributor of ads for the selected [...]

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