Files under Austria, FRONT PAGES, Nostalgia, Romy | May
29th
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WHAT'S NEXT: INNOVATIONS IN NEWSPAPERS
BY JUAN ANTONIO GINER, PRESIDENT AND FOUNDER OF INNOVATION INTERNATIONAL MEDIA CONSULTING GROUP. LONDON.
Files under FRONT PAGES, Heroes, John Wayne, Movie Stars, Nostalgia, OC POST, The Register | May
26th
More than 40 years ago, I was an extra in a John Wayne movie.
When I saw these two covers today (from the same newspaper company in Santa Ana, California), I realized that the “Duke” was 60 when I was 20.
These covers work.
And sell.
Why?
Because nostalgia works and sells.
Heroes work and sell.
Movie stars work and sell.
Especially around Hollywood.
