Watch here the first 3:52″ video about the new headquarters of The New York Times.

After 94 years on West 43rd Street, The NYT moved south to its new home on Eighth Avenue.

The best image: a black and white picture with a reporter wearing a hat in the middle of the old newsroom.

The impression: a crowded cubicle newsroom.

A cosmetic change.

No integration.

Little kings and little kingdoms.

Compare it with the Daily Telegraph in this INNOVATION video,  and you can see how the design of this newsroom is wrong.

So, the old news assembly line is alive in New York.

Not in London.

Not in the newsrooms of the future.

The New York Times has lost a great opportunity.

A great building.

A great newspaper.

And a poor newsroom.

What a shame!