Archive for the 'Newspapers' Category

NEWSPAPER QUOTES

“The Internet is not a problem for magazines and newspapers.
It is a problem for the paper industry.”
Emilio Arzcarraga Jea, President of Televisa, Mexico.

MACUNIVERSITIES

These are the MacClassrooms in the new MacUniversities.
Apple is investing in the future.
And the futures is here, in classrooms like this one around the world.
What about newspapers?
Are we investing enough in our future readers?
I am not sure.

iPHONE: THE MARKET HAS SPOKEN

The shares of Apple are up 26% since iPhone launched.
So, the market has spoken.
Newspapers need to find a way to migrate content to this new multimedia platform.
Text, sound and video.
For our readers.
Our audiences.
Our communities.

GOOD AND BAD NEWS ABOUT NEWSPAPER ADS

The Financial Times headline:
Online ads to overtake US newspapers
The story:
The rapid growth of online advertising is expected to see the sector overtake US newspaper advertising in terms of size by 2011.
The forecast comes against a backdrop of declining advertising sales reported by newspaper groups this year in spite of continued strength in [...]

THE NEW ELEFTHEROS TIPOS (10)

Some excellent pages from today’s edition.
A great front page.
The new ET is getting better and better reactions from readers and advertisers.
The circulation is up.
The advertising is up.
After many years of decline, ET is becoming a leading player again.
The Greek market needed a new kind of newspaper.
Different.
Compelling.
Attractive.
Well-designed.
And well-printed.
The newsroom of Eleftheros Tipos is doing a first-class [...]

YAHOO! AND NEWSPAPERS GETTING TOGETHER

With the same thinking that leads many companies to consider selling their printing presses and outsourcing their services, one could argue that the same should be applied to technology.
We’ve talked about it before. I believe this type of deal makes perfect sense. Leave technology development to those who are good at it and concentrate on [...]

ADVERTISING IS THE ANSWER FOR EVERYTHING, AGAIN

I hope this time is for real, but things are starting to sound too much like a bubble again when we hear about advertising sponsored stuff. Remember free computers? free Internet access? Those were also advertising sponsored and didn’t work as well as initially thought. After the bubble burst, nobody believed in advertising. Things are [...]

THE NEW SPANISH AND PORTUGUESE NEWSPAPER DESIGN

I am in Spain for a few hours.
With Carlo Campo, publisher of LATINO, I went to Burgos where today and tomorrow the Spanish Chapter of the Society of Newspaper Design (SND) has its third annual congress about the best Spanish and Portuguese Newspaper Design.
They presented the annual awards and a compact but very rich and [...]

WHAT ABOUT TOMORROW? THE LAST NIGHT DIFFICULT DILEMA OF MANY PRINT NEWSPAPER EDITORS AFTER THE AMERICAN ELECTIONS

Watching TV, looking at news web sites and blogs, my impression is that more and more, print newspaper editors are going to have a difficult time to produce compelling and “necessary” newspapers.
The Virginian ones, with an election with no clear winner couldn’t have the front page that they expected.
Deadline oriented print newsrooms are going [...]

GOOGLE TESTING SALES OF NEWSPAPER ADS

This makes sense to me because of the convenience factor for some advertisers. However, its not enough and not nearly what Google could be doing to revolutionize print advertising.
From what the article reads, it seems that this trial is only limited to selling, thus Google only acts as another distributor of ads for the selected [...]


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