The good news is that the new La Vanguardia is in the hands of its readers.
The bad news is that Carlos Perez de Rozas is no loger the ME/Art of La Vanguardia.
Jose Alberola becomes the new Art Director of the paper.
Carlos has been one of the driving forces of the Spanish newspaper design boom.
When he was hired by La Vanguardia, he asked me to find a young designer fluent in English who could work in New York as the liaison with the studio of Milton Glaser and Walter Bernard.
I suggested Maria Jose Oriol Roca, now a designer of the Sunday magazine of La Vanguardia, and she had the opportunity of her life: to work in New York with Milton and Walter, and Carlos in Barcelona.
Carlos belongs to the Perez de Rozas family of first-class photographers and journalists.
His father died covering the return of Spanish soldiers from Russia in the 50s, and his brother Emilio is perhaps one of the best sports editors of the Spanish press.
As a fantastic University professor, a great speaker and a popular sports TV commentator, Carlos Perez de Rozas is a personality full of life.
INNOVATION has been very fortunate to have friends like Carlos, his wife Carmen (a great media entrepreneur) and their son “Carlitos,” who doesn’t want to be a journalist, but another Ferran Adria, a kind of “food art director.”
The newspaper design community around the world is very sad today.
We are too.