THE APPLE STORY

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Bloomberg’s lead in a great story about Apple:

Ten years ago this month, Dell Inc. founder Michael Dell said Steve Jobs should “shut down” Apple Inc. and return the money to shareholders.

Dell then had a market value of $4 billion to Apple’s $700 million.

Apple’s valuation has since soared to $150 billion, more than double that of its personal-computer rival.

Last month, Apple passed PC leader Hewlett-Packard Co. in market capitalization for the first time.