TINA BROWN, CARLOS SORIA, JEFF JARVIS AND INTERNS, INTERNS, INTERNS

foto09cul-tinwa-d8.jpg

Jeff Jarvis has been in Germany consulting for Burda and he is very impressed by the quality of their young interns:

I’ve been told that the secret to MTV’s success is that it is reallly run by its interns.

Having interns and giving them the respect to both train them and listen to them is vital today for the obvious reason:

They understand the future better than the rest of us.

More than that, they are the future.

Reading Tina Brown’s latest book (The Diana Chronicles) during the last few days, she is described with this first line:

Tina Brown was twenty-five when she became editor-in-chief of The Tatler, reviving the nearly defunct 270 year sold magazine.

Well… our president, Carlos Soria, became the youngest media CEO in Spain when he was less than 26 year old, and since then he always tells us:

“Let’s always give great challenges and opportunities to young people, as soon as possible.”

INNOVATION has today a new generation of young consultants like Guillermo Nagore in New York, Carlo Campos, Jose Antonio Ferris, Ismael Nafria, Pablo Ramirez, Pablo Errea, Jorge Heili, and Daniel Lozano in Madrid, Gabriel Sama in San Antonio, Sophie Bougneres in France, Chiqui Esteban in Cadiz, Denny Brack in Washington D.C., Eduardo Tessler in Brazil, Christian Oliver in Atlanta, Javier Errea in Pamplona, David LaFontaine and Janine Warner in Los Angeles, Felipe Lamus in Chapel Hill, or Al Trivino, Michael Agar, Robin Gould, Guy Smith, Rob Beynon, and Juan Senor in London who are good examples of this policy of hiring the best of the best.

They are the future of INNOVATION.



SUNDAY INNOVATION

the_independent_on_sunday.jpg

INNOVATION Consultant Michael Agar writes me this message from London, about an interesting comment from Peter Wilby in The Guardian under the headline Should Sundays be put out to grass?

When dailies are integrating their print and web operations into a seamless 24-hour whole, it is hard to see why the Sundays should remain inviolate – their combined circulations have fallen by 50%, nearly twice the rate of the dailies’ decline.

As the traditional British Sunday gradually disappeared, and the Saturday papers started multi-section packages of their own, they struggled to find a role.

In response, the upmarket Sundays in particular have constantly reinvented themselves, starting new sections, changing typefaces, switching editors.

Las Sunday, the Telegraph – which recently had three different editors in a year – appeared with a new typography and layout and a redrawn masthead.

A week earlier, the Independent on Sunday – on its eighth editor since it launched 17 years ago – had a more comprehensive makeover, under the slogan: “Everything you need on a Sunday, nothing you don’t.”

The condrum for Sunday press is that nothing much happens on a Saturday, bar football and most sport.

Most news stories are over-hyped and branded as extensive analysis.

Of the ‘quality’ market two of the Sunday newspapers are broadsheet and offer their readership more words than can be read on what is now one of the busiest days of the week for most families.

ABC figures show the Sunday Times is down -7.48% year on year, while the Sunday Telegraph at -3.14%.

The Berliner format Observer while offering readers medium length reads to full length and an attractive package is down -7.09%

Although the Independent on Sunday is also down -4.04% year on year it offers the reader what it says on the tin “Everything you need on a Sunday and nothing you don’t.”

Yet for all its faults, the IoS may prove ahead of the game, just as the daily Independent was in going tabloid.

The new format may not raise longterm circulation.

But it helps the paper live within its means and other Sunday papers will eventually face the same challenge.

You are right.

Sunday newspapers need to be reinvented.

And The Independent on Sunday is a bold move.

Our own experience with the new Sunday Eleftheros Tipos in Greece is another example with a massive increase in circulation.

In just the first three weeks, ET-K now sells more than three times the number of copies sold before INNOVATION’s changes.

270507_01.jpg030607_01.jpg

100607_page_01.jpg



THE NEW VISAO: VISUAL JOURNALISM 101

visaocapaestufa.jpg

Our editorial and graphic redesign of the leading news magazine in Portugal is going very well.

The new look of VISAO was developed by INNOVATION consultant Guillermo Nagore in New York.

The infographics were improved under the direction of INNOVATION consultant Michael Agar in London.

They and the whole INNOVATION team for this project are more than happy.

The editor, Pedro Camacho, and the art director, Vasco Ferreira, are leading a magazine revolution in Lisbon.

Doing a serious, quality news magazine online and offline..

Doing Journalism.

Visual Journalism 101.

Selling more copies.

Selling more advertising.

See some pages from the new VISAO:

visaocapadivan.jpg

visaodivan01.jpg

visaopsd_03.jpg

visaoexames_01.jpg

visaograficos.jpg

visaocidades_01.jpg

visaopsd_04.jpgvisaosociedade.jpg

visaopiano01.jpg

visaopiano03.jpg

visaobeyonce01.jpg