Archive for the 'La Vanguardia' Category

A NEWSSTAND VERDICT FOR PUBLICO

Published by Juan Antonio Giner October 13th, 2007 in ABC, AVUI, EL PERIODICO, La Razon, La Vanguardia, Liberation, PUBLICO, Pagina 12, THE INDEPENDENT, el-mundo and el-pais. 4 Comments

When I arrived in Barcelona (Spain) on Thursday night, I went to the first newsstand at the airport on my way to get a taxi.
The rack of newspapers was almost empty.
It was 9 pm.
No La Vanguardia.
No El Periodico.
Two Avui.
No El Mundo.
No El Pais.
No ABC.
Three La Razon.
Twenty Publico!
Publico is the new national newspaper launched a few [...]

NEWS ILLUSTRATORS (2): MILTON GLASER

Published by Juan Antonio Giner October 1st, 2007 in Bob Dylan, I love NY, La Vanguardia, Milton Glaser, Walter Bernard and news illustrators. 0 Comments

18 years ago, Milton Glaser and Walter Bernard launched the redesign of La Vanguardia.
A good excuse to remember one of the best illustrators in the world.
And watch this video clip.

LA VANGUARDIA CHANGES BUT DOESN’T CHANGE

Published by Juan Antonio Giner October 1st, 2007 in Alfredo Abian, Barcelona, Carlos Perez de Rozas, Carlos Soria, Claude Erbsen, Jaume Serra, Javier Errea, Javier Zarracina, Javier de Godo, Jose Alberola, Jose Antich, Juan Antonio Giner, Juan Senor, La Vanguardia, Marta Torres, Milton Glaser, Pablo Martin, Rosa Mundet, Spain, Thomaz Souto Correa, Walter Bernard, Wifag Evolution 371, content-driven redesign and innovation. 2 Comments

This is the last issue of La Vanguardia in its traditional berliner format and old design.
Tomorrow, La Vanguardia, the leading quality family-owned newspaper of Barcelona (Catalonia, Spain), will launch its new format.

Today, La Vanguardia has a supplement that tracks the graphic changes of the paper in its 126 years.
La Vanguardia will use two new [...]

BIG ADS ON SPANISH FRONT PAGES

Published by Juan Antonio Giner June 4th, 2007 in ABC, ACCIONA, Ads, EL PERIODICO, Expansion, FRONT PAGES, La Vanguardia, Span ish newspapers, World Environment Day, el-mundo and el-pais. 0 Comments

It is a national 50-day advertising campaign.
Started today.
El Pais, El Mundo and Expansion published a smaller version of the same ad.
In La Vanguardia, ABC, El Periodico and other newspapers, the ACCIONA ads were bigger.
ACCIONA is a Spanish company investing and doing business in the green energy sector.
The ad today was a celebration of [...]

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