BABIES SELL

Files under Austria, KLEINE ZEITUNG, babies sell | Oct 20th

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A sure front page winner.

In Austria and everywhere.



THE WRONG CHOICE: NEWS VERSUS DESIGN

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The National Post launched its new design yesterday and today it is paying a high price for a wrong decision with its new vertical name plate.

And the front page picture had to be cropped in order to fit with the aesthetics of the new format…

So, we lost the most dramatic part of the picture of the day: the killing of a photojournalist.

The Toronto Globe and Mail front page shows the whole picture.

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The same bad choice was made by the Austrian Kleine Zeitung.

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While the Canadian and Austrian papers made a terrible mistake, the International Herald Tribune presented the two photos in full.

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Publico, the new Spanish viewspaper, selected another excellent picture.

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Reuters has done a superb job covering the demonstrations.

Watch the killing of our colleague in this video from Reuters.

His death deserved a more sensitive news judgement and better photo editing.

What a shame!



DIANA (STILL) SELLS

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10 years after her tragic death, Diana, Princess of Wales, still sells.

In The Diana Chronicles, Tina Brown, former editor of the London magazine Tatler, as well as U.S. magazines Vanity Fair and The New Yorker, paints a fresh and human portrait of this iconic figure.

We are going to see more and more covers like today’s from Kleine Zeitung.

Remember: nostalgia sells.

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EDUCATION SELLS

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Children and education sell.

Yes.

All around the world.

In Austria and in Greece.

In the Kleine Zeitung and in the Eleftheros Tipos.

And gives your paper a fresh look.

No more men.

No more old people.

Welcome to the future.

Young people.

Future readers.

Future audiences.

Future communities.

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NOSTALGIA SELLS: A BLACK AND WHITE PICTURE ON THE FRONT PAGE OF THE KLEINE ZEITUNG

Files under KLEINE ZEITUNG | May 20th

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The beauty of black and white.

For a great photo.

With a great crop.

And a great design.

Nostalgia sells.

Congratulations again!



GREAT COVER BY KLEINE ZEITUNG

Files under Austria, Be different, FRONT PAGES, KLEINE ZEITUNG | May 19th

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The popular, quality Austrian newspaper made it again.

Perhaps it is the magazine format …

But that’s not all.

What counts here is the will to do things in a different way.

In a creative way.

In a bold way.

Well done!



HOW TO BE DIFFERENT ON MOTHER’S DAY

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Two great front pages from two different editions of the same paper.

This is serious stuff.

Brilliant design.

Brilliant illustrations.

Brilliant marketing.

That’s why this quality, popular Austrian newspaper is so successful.

Because they pay attention to women.

And to young people.

It’s as simple as that.

Try to find similar front pages around the world …

… you won’t.

So… let´s not blame TV, Internet or MySpace.

They are not killing us.

We are.