Ken Auletta, media correspondent from The New Yorker, writes a long story about the Murdoch bid for Dow Jones.

Read it and you will see how the deal is almost done.

Money, money, money.

Don’t be confused.

The Bancrofts don’t care about quality journalism.

They never re-invested their profits.

They were there just for the easy and big dividends.

While Dow Jones was left behind by Bloomberg, Thompson, Reuters…

So, Murdoch can do it better.

Like him or not.

He is a newspaper publisher.

As Jeff Jarvis says in his great blog, they are just “absentee owners.”