Cristiano Ronaldo sells.

Babies sell.

Content-driven redesigns sell.

I am leaving Funchal this afternoon, and the number 1 of the new Diario de Noticias is sold out.

No papers dowtown.

No papers at the airport.

No papers in the newsroom of Diario de Noticias.

Everybody watend to keep extra copies of this collector’s issue and the last to arrive found that no more copies were available in the Diario de Noticias’ main headquarters.

A few copies were still at the printing facility.

Perhaps I will get some extra copies during my connecting flight in Lisbon.

The first reactions from readers are very interesting:

The new Diario de Noticias is clean, well-organized and easy to read …

My feeling is that the new typography is working very well.

Guillermo Nagore, who has a very strong book and magazine design background, has used these fonts:

Nameplate and navigation: Scout and Scout Condensed (Font Bureau). They were created for Entertainment Weekly but now are available, and Diario de Noticias is probably the first newspaper to use them.

Headlines: Miller Headline (Font Bureau). The paper had an older Miller before and keeping the Miller style makes the transition easier for readers.

Copy text: Mercury News (Hoefler and Frere-Jones)

Typography for the EXTRA magazine: Dispatch (Font Bureau).

Very elegant typography.

For a clean, not dirty, design.

Deadline time in Funchal.

With exclusive news about the local hero, Ronaldo!

This is how tomorrow’s front page will look with the new editorial and graphic formula for Diario de Noticias.

Rodrigo Boudrinho, art director of Diario de Noticias, and INNOVATION’s Guillermo Nagore working during the final minutes before tomorrow’s edition.

Luis Calisto, the editor, and Michael Blandy, the president of the paper, looking at the final pages.

Michael Blandy with Guillermo Nagore, Marta Botero and Carlos Soria.

Diario de Noticias has a new nameplate that this morning was turned into big pieces of chocolate as a sweet gift to follow the presentation of the new paper for more than 200 of Madeira’s VIPs.

Tomorrow, the leading newspaper of Funchal (Madeira), Diario de Noticias, launches its new editorial and graphic formula.

The Blandy family, which also produces some of Madeira’s best wines, and ControlInveste Media run this newspaper with style, passion and strong community-oriented news policies.

During the last nine months, a team of INNOVATION consultants (Carlos Soria, Guillermo Nagore, Eduardo Tessler, Ricardo Chaves, Decio Trujilo and Marta Botero) have been working on these changes under the leadership of Diario de Noticias president Michael Blandy and general manager Jose Bettencourt da Camara.

Dramatic and innovative changes for a regional newspaper.

Diario de Noticias is a striking case that shows how a quality, independent, regional newspaper can have one of the highest penetration rates of the Portuguese press.

Today I will show you today some of our prototypes, and tomorrow you will see the first real pages.

Guillermo Nagore, our New York-based design consultant, has been the force behind many of these new graphic concepts.

Jeff Jarvis has been in Germany consulting for Burda and he is very impressed by the quality of their young interns:

I’ve been told that the secret to MTV’s success is that it is reallly run by its interns.

Having interns and giving them the respect to both train them and listen to them is vital today for the obvious reason:

They understand the future better than the rest of us.

More than that, they are the future.

Reading Tina Brown’s latest book (The Diana Chronicles) during the last few days, she is described with this first line:

Tina Brown was twenty-five when she became editor-in-chief of The Tatler, reviving the nearly defunct 270 year sold magazine.

Well… our president, Carlos Soria, became the youngest media CEO in Spain when he was less than 26 year old, and since then he always tells us:

“Let’s always give great challenges and opportunities to young people, as soon as possible.”

INNOVATION has today a new generation of young consultants like Guillermo Nagore in New York, Carlo Campos, Jose Antonio Ferris, Ismael Nafria, Pablo Ramirez, Pablo Errea, Jorge Heili, and Daniel Lozano in Madrid, Gabriel Sama in San Antonio, Sophie Bougneres in France, Chiqui Esteban in Cadiz, Denny Brack in Washington D.C., Eduardo Tessler in Brazil, Christian Oliver in Atlanta, Javier Errea in Pamplona, David LaFontaine and Janine Warner in Los Angeles, Felipe Lamus in Chapel Hill, or Al Trivino, Michael Agar, Robin Gould, Guy Smith, Rob Beynon, and Juan Senor in London who are good examples of this policy of hiring the best of the best.

They are the future of INNOVATION.

Our editorial and graphic redesign of the leading news magazine in Portugal is going very well.

The new look of VISAO was developed by INNOVATION consultant Guillermo Nagore in New York.

The infographics were improved under the direction of INNOVATION consultant Michael Agar in London.

They and the whole INNOVATION team for this project are more than happy.

The editor, Pedro Camacho, and the art director, Vasco Ferreira, are leading a magazine revolution in Lisbon.

Doing a serious, quality news magazine online and offline..

Doing Journalism.

Visual Journalism 101.

Selling more copies.

Selling more advertising.

See some pages from the new VISAO: