Files under Diario de Norticias, Madeira, exclusive stories, front page, innovation | Oct
20th
The new free paper in Paris gives its front page to an advertiser.
At least for one day, Matin Plus did’t have a politician on the cover.
Well… another example of clone journalism.
In Rio and Sao Paulo, Brazil.
The same front page.
Design.
Photo.
Headline.
Size.
Format.
Not the best way to be different.
Unique.
Necessary.
Innovative.
But followiung the same steps…
While The Independent played the typography card today, The Guardian and The Daily Telegraph played the big picture one.
In both cases, good pictures, good cropping and good front page design.