BREAKING … WHAT?

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This Australian newspaper has three “breaking news” calls on its front page.

Really?

This must be a world record.

Breaking … what?

This may the last newspaper in the last newspaper market in the world that can report “breaking news.”

Newspapers need “exclusive news,” because these are the only “breaking news” stories available in the 24/7, all-news-all-the-time “live” media landscape.