IS ATHENS BURNING?

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A great front page and picture in today’s Eleftheros Tipos.

The first Greek daily news magazine is doing a superb job.



GREAT PHOTO OF BUSH

Files under Bush, DESIGN, ELEFTHEROS TIPOS, photo | Jun 20th

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The new graphic model of Eleftheros Tipos is able to display photos like this one (in today’s paper).



THE NEW ELEFTHEROS TIPOS (10)

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Some excellent pages from today’s edition.

A great front page.

The new ET is getting better and better reactions from readers and advertisers.

The circulation is up.

The advertising is up.

After many years of decline, ET is becoming a leading player again.

The Greek market needed a new kind of newspaper.

Different.

Compelling.

Attractive.

Well-designed.

And well-printed.

The newsroom of Eleftheros Tipos is doing a first-class job.

Congratulations!

See all the pages in their pdfViewer.



EDUCATION SELLS

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Children and education sell.

Yes.

All around the world.

In Austria and in Greece.

In the Kleine Zeitung and in the Eleftheros Tipos.

And gives your paper a fresh look.

No more men.

No more old people.

Welcome to the future.

Young people.

Future readers.

Future audiences.

Future communities.

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THE NEW ELEFTHEROS TIPOS (8)

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INNOVATION consultants Chiqui Esteban and Pablo Ramirez have been working for the last few weeks with the Eleftheros Tipos’ six infographic journalists lead by Kali Labrou.

There are pages with the new infographics posted in Chiqui’s blog.

For the first time, visual journalism becomes a serious business in the Greek press.

Readers and competitors have reacted with surprise.

Nobody expected a change of this proportion.

But a depressed newspaper market like the Greek one needed this big gamble.

All this has been done in less than nine months with a newsroom that understood very quickly that this was not going to be a cosmetic change.

The INNOVATION team spent weeks and weeks in hands-on training for the implimentation of three manuals: editorial, newsroom management and graphic — which included a full design style book and a specific infographics style model.

Michael Fairhead, our production consultant, and former News International production director in Wapping, London, did the fine-tuning of the new full-color presses that print the new ET.

With an extra quality newsprint paper, Eleftheros Tipos has been able to reproduce these graphics with almost magazine quality.

Now wait for the new weekend suplements and magazines.

Tomorrow you will see the first one.



THE NEW ELEFTHEROS TIPOS (4)

Files under ELEFTHEROS TIPOS, GREECE | May 23rd

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Here you can see the old Eleftheros Tipos, that changed its editorial and graphic model to become the first Greek daily news magazine today.

An education issue as the first coverstory.

Click on today’s front page and you will get a bigger view.



THE NEW ELEFTHEROS TIPOS (3)

Files under ELEFTHEROS TIPOS, GREECE | May 21st

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Watch a slideshow (3:29) with prototypes of the new Eleftheros Tipos here.

The INNOVATION editorial and graphic redesign of the Greek paper will launch this Wednesday.

You can see the different sections, supplements and magazines of the paper.

The design project was produced by Javier Errea and Pablo Errea, INNOVATION consultants, and the implementation is being done by Javier with the help and talent of the design team of the paper lead by Spiros Polikandriotis.

The pictures show a prototype of a front and cover story for the ET2 section.

More pages to come.